Industry 4.0 is revolutionizing the way companies control, improve, and distribute their products and services. Manufacturers are integrating new technologies, including AI and machine learning, cloud computing & analytics, and the Internet of Things (IoT) into their production facilities and across their operations. Moreover, the market has become more open due to the support of digital technology and Indonesia has become part of the global market. Therefore, human resources with the ability to meet the needs of today’s workforce are urgently needed. The curriculum at the Faculty of Business has been designed and adapted to the demands of the Industry 4.0 era and the current state of global business. For example, the use of software as well as digital technology support/discussion for various subjects such as accounting, financial management, operations, human resources, marketing, research methods, and business strategy.

The programs offered are International Class with Bachelor’s of Accounting and mirroring bachelor’s S1 from Sampoerna University and Bachelor’s from the University of Arizona. 9 of 10 Sampoerna University graduates get employed within 3 months after graduation.

FoB Vision & Mission


To become an internationally recognized Faculty of Business by 2030 by developing entrepreneurial values, leadership and social responsibility that can contribute to the nation’s growth.


  • Faculty of Business Sampoerna University provides education that develops its graduates to have global insight, entrepreneurial spirit, leadership spirit, and a sense of social responsibility, so that they are able to contribute to the development of Indonesian society and business in the level of local, national and international including organizing superior business education by combining innovative science-based academic programs, produce quality research in the field of business to support sustainable community development, carry out community service activities in the business areas, and organizing education management and cooperation with governance in accordance with the principles of good university governance.

  • The Faculty of Engineering and Technology at Sampoerna University strives

  • To provide an education in engineering and technology having international standards, built around an American general education core, that prepares its graduates as highly competent, entrepreneur minded, and socially responsible leaders; and are committed to giving back to Indonesia and society.

  • To conduct innovative research in the field of engineering and technology for the benefits of humankind.

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Why Sampoerna University Faculty of Business?

Focuses On Delivering
Relevant Academic Programs

A purpose built educational portfolio that focuses on delivering academic programs that align with the nation’s demand for highly-trained individuals to fill high-demand jobs in the business management, banking and financial services sectors.

Programs in FOB are designed to meet the nation’s talent shortage and insure that all of our students are well-positioned to compete for jobs in Indonesia and abroad. According to Boston Consulting Group, the shortage of highly-trained managers at all levels required to fill jobs in Indonesian firms is already acute. FOB graduates have over 100% employment rate within 2 months of graduation.

Language Of Instruction Is English

The language of instruction is English to prepare students for jobs with leading multi-national corporations.

Learn From The Best Faculty

Learn from the best faculty. Over 75% of faculty in FOB hold doctoral degrees. This is over 5x the average for other FOB’s in Indonesia. Many of our faculty also have degrees from foreign universities—providing them with a unique, international perspective that enriches the learning experience for our students. Students also benefit from numerous visiting lecturers from the United States who provide guest lectures on a regular basis at SU.

Offer A Concentration In Finance And Banking

One of the few Faculty in Indonesia to offer a concentration in finance and banking. As part of a unique partnership with HSBC to improve financial literacy and banking education in Indonesia, the curriculum has been developed in close partnership with banking experts at HSBC to align with the current needs of the banking and financial sector in Indonesia.


Real-world, experiential learning opportunities are provided by monthly CEO Talk Series (where leading CEO’s visit Sampoerna University and participate in a Q&A session with faculty and students), Company Visit Series (where students visit leading companies in and around Jakarta), Internship Opportunities in prestigious companies (such as The Big 4 Financial Firms (Deloitte, KPMG, PWC and E&Y), Unilever, 3M, Leo Burnett, etc), Investment Gallery and a Business Simulation exercise where students plan their own business and have it reviewed by an outside panel.

A Unique Study Abroad Opportunity For Business Students

A unique study abroad opportunity for business students as part of our partnership with U.S. universities, students in FOB have the ability to study abroad and earn credit that directly applies to their degree at SU, pending one or two semesters at our US university partners.

Technology-Enhanced Teaching And Learning

Technology-enhanced teaching and learning. The teaching and learning environment integrates best-in-class digital resources that promote learning inside and outside the classroom. Technology is not just used as a social tool for enjoyment, but a powerful learning tool that allows students to create, explore and become creators of their own knowledge.

Curriculum That Meets International Standards

Curriculum that meets international standards—the curriculum offered by FOB at Sampoerna University has been co-developed to not only meet the national requirements (for the S1-Sarjana) but to exceed them by meeting American standards. FOB students have the opportunity to earn a U.S. Associate’s degree and/or Bachelor’s degree. All of our Indonesian S1 degrees include U.S. Diploma Supplements from leading American universities.




The Faculty of Business (FOB) has developed an education portfolio that focuses on delivering academic programs that align with the nation’s demand for highly-trained individuals to fill high-demand jobs in the business management, banking, and financial services sectors. Programs at the Faculty of Business are designed to meet the nation’s talent shortage and ensure that all of our students are well-positioned to compete for jobs in Indonesia and abroad. FOB has formulated its objectives as follows:

  • Produce qualified and highly competitive graduates to become entrepreneurs and leaders with ethics and integrity.
  • Produce graduates who have international insight and are able to communicate in the international job market.
  • Produce applied research and scientific works that can contribute to the development of science and technology, the needs of the business world, and the academic world at the national, regional, and international levels.
  • Produce graduates who have responsibility for national economic development to improve the quality of life through community service programs.
  • Build a strong alumni network.


Strategic Plans


The Faculty of Business has a strong commitment, as reflected in its vision and mission, to produce human capital who have competence in science, technology, and art (IPTEKS) and are able to encounter global competition, which primarily leads to the progress of Indonesia. The next few years will be a year full of challenges as well as opportunities. The development of science and technology enters the era of global competition which will affect the high level of competition in the management of higher education. 


FOB has prepared the Strategic Plan 2020 -2025 to reflect the aspirations of Putera Sampoerna Foundation, Sampoerna University, and key stakeholders. The Strategic Plan is aimed to have a modern and good quality study program based on the development of information technology.  ‘Modern’ study programs are reflected in up-to-date curriculum materials and learning methods, providing services, and teaching and learning processes that are smart and with entertainment nuances, unique and distinct. To accomplish its vision and mission over the next four to five years, the school has developed five top priority goals that align with SU Four Pillars and FOB mission as summarized in the following table:


Faculty of Business Top Priority GoalsPillars 1: Faculty of Business Top Priority GoalsPillars 2: Create an Institution of and for our studentsPillars 3: Build toward the future for Indonesia.Pillars 4: Provide a model of tomorrow’s faculty today.

Priority Goal 1: Deliver a quality business degree through assurance of learning by providing necessary business soft skills, analytical skills, and technology competencies that are recognized nationally and internationally.



Priority Goal 2: Produce career-ready graduates who are competitive in the national and global marketplace.



Priority Goal 3: Establish a distinct identity through unique experiential learning by integrating course work and real-world learning inside and outside the classroom in order to engage students with real-world business environment.



Priority Goal 4: Promote excellence through scholarly endeavors to strengthen national and international society by creating influential research.



Priority Goal 5: Enhance school competitiveness by promoting its brand image in order to achieve sustainability through growing student enrollment and revenue diversification.


FOB Alumni


FOB Success Stories – Our Graduates

FOB graduates can be absorbed by national companies (i.e. BNI, BCA, Bank Mandiri, Gojek) and multinational companies (i.e. Citibank, Bank of America, G4S, British American Tobacco, Samsung) with mostly less than 6 months waiting time after the graduation. Moreover, the graduates’ employment is aligned with the graduate profile of FOB. 











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