Communicate your business values and build profitable relationships with your stakeholders
Faculty of Business
Effective marketing drives innovation, impacts strategy, and drives the performance of corporations and organizations. A General Management degree with a Concentration in Digital Marketing from Sampoerna University provides you with fundamental marketing knowledge and critical skills in marketing analysis, decision-making and effective communication to power organizations. Given today’s changing marketing landscape, our graduates gain a distinct advantage in that they can also earn a degree from the University of Arizona—one of the leading universities in the world. In 2017, all of the graduates of FOB had obtained employment within 2 months of graduation.
Digital technology plays a prominent role in the new world of marketing. The use of digital technology becomes the key to marketing products and services. Digital Marketing itself is a marketing strategy that utilizes existing digital technology and has been widely used by companies in this era of industrial revolution 4.0. Therefore, it plays a very important part in the sustainability of a business
9 out of 10 graduates get employed 3 months after graduation.
Graduates will have a wide variety of career options, including but not limited to:
Vision & Mission
To become an internationally recognized study program by 2030 in the area of Management by developing the values of entrepreneurial, leadership and social responsibility that can contribute to the nation’s growth.
PEO & PLO
Program Educational Objectives
Program Learning Outcomes