Communicate your business values and build profitable relationships with your stakeholders

Effective marketing drives innovation, impacts strategy, and drives the performance of corporations and organizations. A General Management degree with a Concentration in Digital Marketing from Sampoerna University provides you with fundamental marketing knowledge and critical skills in marketing analysis, decision-making and effective communication to power organizations. Given today’s changing marketing landscape, our graduates gain a distinct advantage in that they can also earn a degree from the University of Arizona—one of the leading universities in the world. In 2017, all of the graduates of FOB had obtained employment within 2 months of graduation.

Career Pathways

Marketing professionals, more than most other business functional departments, deal directly with customers. Today’s successful companies and organizations have one thing in common – they are strongly customer-focused and heavily committed to marketing. By understanding marketing concepts, individuals better understand marketing through the lens of creating value for customers and building profitable customer relationships. Graduates will have a wide variety of career options, including but not limited to:

  • Key account managers
  • Product managers
  • Brand managers
  • Business development managers
  • Market researchers
  • Marketing channels managers
  • Public relations managers
  • Retail Managers
  • Sales & marketing managers
  • Digital marketers
  • Marketing communication managers

Digital Marketing

+Bachelor of General Management (S1)

Degree Plan

Click here to download the Degree Plan