DIGITAL MARKETING (IN COLLABORATION WITH THE UNIVERSITY OF ARIZONA)

Communicate your business values and build profitable relationships with your stakeholders

Effective marketing drives innovation, impacts strategy, and drives the performance of corporations and organizations. A General Management degree with a Concentration in Digital Marketing from Sampoerna University provides you with fundamental marketing knowledge and critical skills in marketing analysis, decision-making and effective communication to power organizations. Given today’s changing marketing landscape, our graduates gain a distinct advantage in that they can also earn a degree from the University of Arizona—one of the leading universities in the world. In 2017, all of the graduates of FOB had obtained employment within 2 months of graduation.

Career Pathways

Marketing professionals, more than most other business functional departments, deal directly with customers. Today’s successful companies and organizations have one thing in common – they are strongly customer-focused and heavily committed to marketing. By understanding marketing concepts, individuals better understand marketing through the lens of creating value for customers and building profitable customer relationships. Graduates will have a wide variety of career options, including but not limited to:

  • Key account managers
  • Product managers
  • Brand managers
  • Business development managers
  • Market researchers
  • Marketing channels managers
  • Public relations managers
  • Retail Managers
  • Sales & marketing managers
  • Digital marketers
  • Marketing communication managers

Digital Marketing

+Bachelor of General Management (S1)

Degree Plan

Click here to download the Degree Plan