Effective marketing drives innovation, impacts strategy, and drives the performance of corporations and organizations. A General Management degree with a Concentration in Digital Marketing from Sampoerna University provides you with fundamental marketing knowledge and critical skills in marketing analysis, decision-making and effective communication to power organizations. Given today’s changing marketing landscape, our graduates gain a distinct advantage in that they can also earn a degree from the University of Arizona—one of the leading universities in the world. In 2017, all of the graduates of FOB had obtained employment within 2 months of graduation.
Digital technology plays a prominent role in the new world of marketing. The use of digital technology becomes the key to marketing products and services. Digital Marketing itself is a marketing strategy that utilizes existing digital technology and has been widely used by companies in this era of industrial revolution 4.0. Therefore, it plays a very important part in the sustainability of a business
9 out of 10 graduates get employed 3 months after graduation.