Master the art of creating visual solutions to communications problems

The Visual Communication Design (New Media) program is a multidisciplinary program within the Faculty of Science and Technology that utilizes a core of design pedagogy coupled with technology-enhanced teaching and learning to produce graduates capable of creating interactive, digital, visual interfaces for a variety of applications and industries. The multidisciplinary nature of the program means that students will gain core knowledge in design, programming, prototype building (for industrial design), and digital storytelling, with introductions to business and entrepreneurship. This program’s emphasis on project- based, technologically-driven learning incorporates collaborations between its students with students from other programs such as engineering and computer science.

Students acquire design and composition principles related to all forms of digital media including:

  • Web design and development
  • Digital/video media development, production and editing
  • Computer illustrations and animation
  • Audio production and editing
  • 3-D visualization and motion capture technologies

Competencies to achieve:

  • Animation Design
  • User Experience
  • Interactive Design
  • Web Design
  • Film and Video Editing
  • Motion Graphic Design

Career Pathway:

Graduates of the Visual Communication Design (New Media) program enjoy a high-level of employability. They will typically find jobs working in an information technology environment as:

  • Digital Artists
  • Graphic Designers
  • Animators
  • Audio/Video Technicians
  • Web Developers
  • Film and Video Editors
  • Multimedia Artists/Animators

With more experience and advanced credentials, graduates can fulfill roles as:

  • Art Directors
  • Creative Directors
  • Drafters (Architecture and Engineering)
  • Industrial/Product Designers
  • Marketing Managers

Vision & Mission


To become a superior study program in art, design, and media integrated with the creative industry, producing graduates who are by the needs of the creative working world and have leadership, entrepreneurial spirit, and social responsibility.


It aims to achieve quality standards in the national and international scope in the fields of Art, Design, and Media. In addition, this Study Program also has a mission to develop deepening learning competencies, professionalism, and knowledge in the fields of Art, Design, and Media through teaching, research, and collaboration with industry and industry players.

VCD Student Projects

We are proud of having to showcase the progress of our students works at the end of every semester. This online exhibition tries to narrates how far our students have achieved so far and how we are closely connect with the industry for future collaboration. More information about the showcases visit Iteration Next.


Laboratories in SU are common facilities, i.e. they are shared by multiple programs.

Graduate Profiles

  • Sampoerna University’s DKV study program graduates are able to solve problems and create new things through a visual communication design scientific approach which covers the fields of graphic communication, multimedia communication and new media communication.
  • Sampoerna University’s DKV study program graduates are able to apply design methods and understanding of appropriate new media so that they can produce innovative, creative, aesthetic visual communication design works to compete in the creative industry world
  • Sampoerna University’s DKV study program graduates are able to design visual communication design works with the support of drawing, illustration, typography, photography, animation, videography, virtual reality, augmented reality, User Interface , interactive Media, 3D Printing, etc., manually or support digital technology.
  • Sampoerna University’s DKV study program graduates are able to apply professional ethics in the field of visual communication in facilitating design practices in teams and collaborative situations

Visual Comm. Design (New Media)

+Bachelor of Design (S1)

Degree Plan

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Curriculum Structure