Master the art of creating visual solutions to communications problems

Visual Communication Design Sampoerna University

Faculty of Engineering & Technology

Visual Communication Design

The Visual Communication Design (New Media) program is a multidisciplinary program within the Faculty of Science and Technology that utilizes a core of design pedagogy coupled with technology-enhanced teaching and learning to produce graduates capable of creating interactive, digital, visual interfaces for a variety of applications and industries.

The multidisciplinary nature of the program means that students will gain core knowledge in graphic design, creative coding, 2D/3D animation, photography,  audio/visual directing-editing, interactive media and transmedia storytelling, with introductions to business and entrepreneurship.

This program’s emphasis on project- based, technologically-driven learning incorporates collaborations between its students with students from other programs such as

  • Business and computer science.
  • Mobile Apps and web design development
  • Digital/video media development, production and editing
  • Computer illustrations and animation (2D/3D)
  • Audio production and editing
  • Augmented and Virtual Reality Development
  • Creative Coding for interactive media
  • 3-D visualization and motion capture technologies

Competencies to achieve:

  • 2D and 3D Animation Design
  • Motion Graphic Design
  • User Interface and Experience
  • Interactive media Development
  • Web and Mobile Apps Design
  • Film and Video Directing and Editing
  • Immersive media experience design and development

Career Pathway:

Graduates of the Visual Communication Design (New Media) program enjoy a high-level of employability. They will typically find jobs working in an information technology environment as:

  • Digital Artists
  • UI/UX Designers
  • Graphic Designers
  • Broadcast Designer
  • Motion Graphics Designer
  • Film and Video Director
  • Web and Mobile apps Designer
  • Illustrator
  • Multimedia Artists/Animators

With more experience and advanced credentials, graduates can fulfill roles as:

  • Art Directors
  • Creative Directors
  • Graphic Designer
  • Multimedia Designer
  • Social Media Designer
  • Brand Designer

Vision & Mission


To become a superior study program in art, design, and media integrated with the creative industry, producing graduates who are by the needs of the creative working world and have leadership, entrepreneurial spirit, and social responsibility.


It aims to achieve quality standards in the national and international scope in the fields of Art, Design, and Media. In addition, this Study Program also has a mission to develop deepening learning competencies, professionalism, and knowledge in the fields of Art, Design, and Media through teaching, research, and collaboration with industry and industry players.


Program Educational Objectives

  • Competent to work and to manage in various Visual Communication design media companies and have the capability to design, produce, implement, and improve new media, multimedia communication, mass communication, Interactive Media Design.
  • Possess the entrepreneurial spirit to engage in creative businesses in the field of Multimedia Design.
  • Capable of performing life-long learning by self-study, doing research, or continuing education in the field of Visual Communication Design and related disciplines.

Program Learning Outcomes

  • Able to produce print and digital visual communication design that have added value and aesthetics to overcome identity problems, social media, new media, multimedia communication, mass communication, Interactive Media and a competition faced by stakeholders by not causing public restlessness and supporting environmental sustainability.
  • Able to conduct various research methodologies and design production based on creativity by utilizing media technology to achieve a solution-oriented end result.
  • Able to conduct research and exploration of ideas to set goals, communication target, and prototype visual communication design solutions that can overcome the identity issue, new media, multimedia communication, mass communication, and competition by considering ethical, historical, cultural, social consequence, environmental preservation and applicable regulation aspects.
  • Able to analyze the efficiency level of material utilization and design production timeline for each alternative prototype of the chosen visual communication design solution, without changing the essence and aesthetics of the design.
  • Able to independently or collectively communicate the alternative prototype of visual communication design solutions in the form of verbal, graphic, writing, and communicative models by using traditional and digital techniques based on correct communication rules.
  • Capable to conduct independent business in the visual communication sector.


Laboratories in SU are common facilities, i.e. they are shared by multiple programs.

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Visual Communication Design
Student Project

We are proud of having to showcase the progress of our students works at the end of every semester. This online exhibition tries to narrates how far our students have achieved so far and how we are closely connect with the industry for future collaboration. More information about the showcases visit Iteration Next.

Graduate Profiles

  • Sampoerna University’s DKV study program graduates are able to solve problems and create new things through a visual communication design scientific approach which covers the fields of graphic communication, multimedia communication and new media communication.
  • Sampoerna University’s DKV study program graduates are able to apply design methods and understanding of appropriate new media so that they can produce innovative, creative, aesthetic visual communication design works to compete in the creative industry world
  • Sampoerna University’s DKV study program graduates are able to design visual communication design works with the support of drawing, illustration, typography, photography, animation, videography, virtual reality, augmented reality, User Interface , interactive Media, 3D Printing, etc., manually or support digital technology.
  • Sampoerna University’s DKV study program graduates are able to apply professional ethics in the field of visual communication in facilitating design practices in teams and collaborative situations

Visual Communication Design

Bachelor of Design (S1)