How to Create an Effective Business Card

A business card is similar to a small, personalized billboard for an individual or a corporation. It’s a little piece of paper about the size of a credit card that includes essential information about the person or company it represents. This information often comprises the person’s or company’s name, job title, contact information such as phone number and email address, and, in some cases, a logo or other branding components. 

 

In a professional context, business cards are a practical method to share your contact information with others. They’re frequently exchanged during meetings, conferences, or networking events, making it simple for others to remember and contact you afterwards. Consider a business card your initial impression and a valuable tool for creating business relationships.

Is a Business Card Still Worth in 2023?

Corporate cards will continue to be valuable in the corporate sector in 2023. While digital communication and networking platforms have grown in popularity, business cards are a tangible and personal way to exchange contact information. 

 

They provide a quick and easy way to share important information during in-person meetings or networking events. Business cards also serve as a physical memory of your interaction, making it easier for others to remember and contact you later. Furthermore, they exude professionalism and preparation. So, despite the digital era, business cards are still relevant and are essential in establishing lasting contacts and making a favorable impression in various professional contexts.

Steps to Design a Business Card

Steps to Design a Business Card 

Creating an excellent business card is essential to personal and professional branding since it is a concrete reflection of who you are and what your organization stands for. Here’s an in-depth guide with extra recommendations for creating a business card that stands out and creates a lasting impression:

1. Define Your Brand Identity

Before designing your business card, you must define your brand’s identity. What are the primary colors, fonts, and design elements that you use to promote your company or personal brand? Ensure that your business card corresponds with and reinforces this identity to retain consistency across your branding materials.

2. Keep it Simple and Clean

Simplicity is critical to an excellent business card. Adding only the most essential information may avoid clutter. This typically includes your name, job title, contact information (phone number, email address), and sometimes a brief slogan or service list. Choose legible fonts and a limited color palette to preserve an orderly and clean appearance. Using too many typefaces or colors can make the card look unprofessional or confusing.

3. Select the Appropriate Size and Shape

While the conventional business card size is 3.5″ x 2″, don’t experiment with alternative forms, sizes, or materials if they complement your brand identity. However, ensure your card fits properly in normal cardholders, wallets, or business card organizers.

4. Use High-Quality Materials 

Investing in high-quality materials can significantly increase your business card’s perceived value. Choose an excellent paper material and consider finishes such as matte or gloss, which can improve the card’s aesthetic appeal and tactile feel. Unique treatments, like embossing or foil stamping, can offer a sophisticated touch.

5. Include Your Logo

If your company has a logo, it should be clearly shown on your business card. Your logo visually represents your brand and is crucial to brand recognition.

6. Include Important Information

Ensure your business card has all the necessary information for quick contact. Your name, job title, company name (if relevant), phone number, email address, and website are often included. In this day and age, try including QR codes that lead to your website or online portfolio. If applicable, including social media accounts can help with networking.

7. Make Use of White Space 

White space is an important design feature that helps your card breathe and prevents overcrowding. It gives the card a cleaner, more visually appealing, uncluttered look. The practical usage of white space highlights the most critical information.

8. Consider the Card’s reverse

While the front of the card should include important contact information, the reverse of the card is an opportunity to give value or strengthen your brand. You can have a QR code that leads to your professional profile, a list of services, an eye-catching design feature, or a memorable remark. Ensure that any back content compliments the front and maintains a consistent visual identity.

9. Maintain Consistency 

Branding consistency is critical. The design of your business cards should be consistent with the rest of your branding materials, such as your website, brochures, and social media profiles. Consistency fosters trust and recognition in your target audience.

10. Keep Your Cards Up to Date

In today’s fast-paced corporate world, contact information and branding may change. Keep your business cards updated with the most recent report to ensure everything runs smoothly.

 

When designing an effective business card, it is essential to strike the perfect mix between professionalism, originality, and simplicity. Your business card should not only leave a memorable impression but also make it simple for people to contact you, emphasizing your professional identity and the value you provide.

Entrepreneurship at Sampoerna University

Sampoerna University is a fully accredited university in Indonesia that offers the best choice for those seeking excellent international education. We are a private, non-denominational, non-profit university licensed and certified by the Republic of Indonesia’s Ministry of Education, Culture, Research, and Technology. Formed according to national and international standards, Sampoerna University is qualified to contribute to society through education substantially.

 

Sampoerna University offers a range of entrepreneurship courses as part of its undergraduate programs. These courses focus on developing entrepreneurial skills, including opportunity recognition, business planning, marketing strategies, financial management, and innovation. Students learn to assess market feasibility, create business models, and develop sustainable business strategies. 

 

We also collaborate with industry partners, start-up incubators, and entrepreneurial organizations to provide students with practical exposure and real-world experiences. Through these partnerships, students can participate in internships, industry projects, and mentorship programs, gaining valuable insights into the business world and entrepreneurial practices. The University emphasizes entrepreneurship as a critical component of its educational approach. 

 

9 of 10 graduates get employed three months after graduation*. Immediately register to participate in the new student admissions process for the 2023-2024 year here. Our Admission Team will contact you soon to provide more detailed information.

 

Schedule with us whenever you want to visit campus tours on-site or virtual! 

What is Color Psychology in Marketing and Branding?

The study of how colors affect human emotions, moods, and actions is known as color psychology. It investigates how different colors might elicit specific feelings or reactions in people. 

 

Color psychology is widely employed in many sectors, including marketing, interior design, and therapy, to create specific atmospheres, elicit desired feelings, and even assist people in managing their emotional well-being. Understanding color psychology can be a valuable tool for making educated decisions about the colors we use in our environments and how they affect our daily lives.

The Psychological Effects of Color

Color’s psychological effects are people’s emotional and cognitive responses when exposed to different colors. Colors can elicit various emotions, moods, and even physiological responses. Here are some of the most common psychological impacts related to multiple colors:

1. Green

Green, as the hue of nature, indicates development, rejuvenation, and harmony. It evokes emotions of equilibrium and relaxation. People typically perceive green as vital, making it a popular option for settings that encourage well-being, such as parks or meditation rooms.

2. Blue 

Blue is well-known for its calming and soothing properties. It evokes feelings of calm, stability, and trust. Lighter blues, such as sky blue, evoke serenity, whilst deeper blues, such as navy, can imply professionalism and dependability. Blue is frequently utilized in situations requiring tranquility and security, such as hospital settings.

3. Red 

As one of the most emotionally charged colors, red frequently represents solid and passionate feelings. It can elicit feelings of love, desire, and excitement. Red is a popular option in marketing and advertising because it attracts attention and creates a sense of urgency. 

4. Orange 

Orange combines red’s vigor with yellow’s optimism. It is frequently connected with zeal, warmth, and creativity. Oranges may add vitality and liveliness to a design. Oranges, on the other hand, can become overbearing if used in excess.

5. Yellow

Yellow represents vitality, positivity, and happiness. It can improve moods and inspire creativity. Marketing frequently uses yellow to capture attention and communicate a joyful message. An excess of yellow, on the other hand, can be overbearing and might even cause anxiety or discomfort.

6. Brown 

Brown is an earthy, warm color representing stability, dependability, and simplicity. It generates sentiments of comfort and security, frequently used in interior design to create pleasant and inviting environments.

7. White

White is frequently linked with purity, cleanliness, and simplicity. It might generate feelings of newness and minimalism. White is widely used to represent sterility in hospital settings and to provide a sense of spaciousness in minimalist design. Too much white, on the other hand, can feel clinical or chilly.

8. Black

Black represents sophistication, elegance, and authority. It evokes both mystery and force. Many luxury firms employ black logos and designs to convey exclusivity and luxury. However, too much black might make you feel gloomy or weighty.

 

Personal preferences, cultural backgrounds, and previous experiences all influence how people react to colors. Furthermore, context is important in shaping the psychological influence of color. 

 

Color psychology is used by professionals in disciplines such as marketing, interior design, branding, and therapy to create unique atmospheres and experiences that resonate with their intended audience, recognizing the power of color to impact emotions and actions.

Why Does The Psychology of Color in Marketing?

Why Does The Psychology of Color in Marketing?

Color psychology in marketing and branding is all about using colors to influence people’s choices by making them feel a certain way. It’s similar to choosing the appropriate clothes for a job interview: you want to look trustworthy and professional. Similarly, firms select colors for their logos, packaging, and advertisements to convey a specific message.

 

Fast-food restaurants, for example, utilize the color red because it makes people hungry and eager. You may crave a burger and fries when you see those golden arches. On the other hand, tech businesses like Facebook utilize blue because it makes you assume they’re trustworthy and secure.

 

It’s not just about the individual colors, but also how they work together. Green and brown may conjure images of nature and wellness, so eco-friendly brands frequently employ them.

 

But it’s not just about the colors; it’s also about what various individuals associated with them. White can represent purity in one context but despair in another. As a result, firms must exercise caution when selecting colors for their products and advertisements, mainly if they sell items globally.

 

Finally, color psychology assists brands in capturing your attention, revealing their identity, and making you like them. It’s like a secret language that makes you feel a certain way about a product or company and can entice you to purchase from them again.

Entrepreneurship at Sampoerna University

Sampoerna University is a fully accredited university in Indonesia that offers the best choice for those seeking excellent international education. We are a private, non-denominational, non-profit university licensed and certified by the Republic of Indonesia’s Ministry of Education, Culture, Research, and Technology. Formed according to national and international standards, Sampoerna University is qualified to contribute to society through education substantially.

 

Sampoerna University offers a range of entrepreneurship courses as part of its undergraduate programs. These courses focus on developing entrepreneurial skills, including opportunity recognition, business planning, marketing strategies, financial management, and innovation. Students learn to assess market feasibility, create business models, and develop sustainable business strategies. 

 

We also collaborate with industry partners, start-up incubators, and entrepreneurial organizations to provide students with practical exposure and real-world experiences. Through these partnerships, students can participate in internships, industry projects, and mentorship programs, gaining valuable insights into the business world and entrepreneurial practices. The University emphasizes entrepreneurship as a critical component of its educational approach. 

 

9 of 10 graduates get employed three months after graduation*. Immediately register to participate in the new student admissions process for the 2023-2024 year here. Our Admission Team will contact you soon to provide more detailed information.

 

Schedule with us whenever you want to visit campus tours on-site or virtual! 

What is a Business Casual Attire? Do’s and Don’ts

Business casual attire is a dress code that combines formal business wear and casual apparel to create a professional yet relaxed appearance. For males, this often consists of collared dress shirts, trousers or khakis, and leather or suede shoes, with or without a tie. Blouses, sweaters, skirts, dresses, or slacks may be worn by women, along with closed-toe shoes or modest boots. 

 

While the specifics will differ based on the organization and industry, the aim is to retain a neat and polished image while showing some personal style. Business casual dress standards provide flexibility and are widely used in businesses that value professionalism while allowing employees to feel comfortable in their clothing.

 

Defining Business Casual by Industry

Defining Business Casual by Industry

The definition of business casual wear varies by industry, with some industries favouring a more flexible dress code and others preferring a more traditional approach. Here’s a how business casual might appear in various industries:

1. Education 

Attire demands vary depending on the individual function and educational degree. Teachers from kindergarten to high school may interpret business casual in various ways. Slacks, collared shirts, and comfy shoes are examples of appropriate attire. 

 

On the other hand, university professors typically dress more formally, wearing collared shirts, dress trousers or skirts, and closed-toe shoes. The dress chosen reflects the educational setting and the level of student involvement.

2. Construction and Manufacturing 

Business casual clothes are typically worn by management and office personnel in industries such as construction and manufacturing. Management and supervisors may choose well-fitted workwear, khakis, and polo shirts to maintain a professional impression while remaining functional. Office workers frequently follow a basic business casual dress code, selecting clothing that allows them to transition between office and work floor tasks as needed.

3. Creative Industries (Advertising, Design) 

Creative industries, such as advertising and design firms, allow for more freedom in personal style expression. Business casual can include various fashion options in these contexts, from trendy outfits to accessories. Creatives typically like comfortable yet attractive footwear, and jeans, as long as they are not excessively distressed, are frequently incorporated into their business. This method represents the work’s creative and artistic nature.

4. Healthcare and Medical Professions

The dress code in healthcare and medical professions varies based on the function. Due to practicality and hygiene, Doctors and nurses wear scrubs as their basic uniform. On the other hand, administrative and office personnel may be required to wear business casual dress. Professionals in such situations wear trousers, blouses, and comfortable yet professional shoes, ensuring their clothing is helpful for their responsibilities.

5. Corporate/Office Settings 

In corporate and office settings, such as banking, law, and consulting businesses, business casual wear matches a more professional dress code. For men, this usually consists of dress pants, button-down shirts, and, occasionally, a blazer. Women frequently dress in fitted jeans, blouses, or conservative gowns. Compared to complete business formal dress, the emphasis is on presenting a polished and professional appearance while allowing for a degree of comfort.

6. Hospitality and retail 

Dress rules in the hospitality and retail sectors frequently correspond to customer-facing roles. Personnel at the front desk and in management often wear dress shirts, blouses, dress slacks, and professional shoes. Depending on the store’s image, sales and retail workers may experience dress code changes ranging from khakis and polo shirts to formal shirts and trousers. Regardless of the precise dress code, the emphasis is on conveying a welcoming and professional image to customers.

7. Technology/Startups 

The technology sector has diverse dress rules. Tech firms, known for their casual work environment, frequently embrace a flexible dress code, allowing employees to wear jeans, t-shirts, and sneakers. On the other hand, more established IT businesses may encourage slightly dressier business casual clothes, such as chinos, polo shirts, or casual dresses. This adaptability reflects the industry’s emphasis on creativity and innovation.

 

It’s important to note that dress rules differ significantly between industries, driven by factors such as company culture, regional customs, and individual company policies. Employees should always review their workplace policies to verify they meet their organisation’s standards. Finally, business casual dress is a flexible middle ground that allows individuals to maintain professionalism while embracing some degree of comfort and personal style expression within their respective businesses.

Entrepreneurship at Sampoerna University

Sampoerna University is a fully accredited university in Indonesia that offers the best choice for those seeking excellent international education. We are a private, non-denominational, non-profit university licensed and certified by the Republic of Indonesia’s Ministry of Education, Culture, Research, and Technology. Formed according to national and international standards, Sampoerna University is qualified to contribute to society through education substantially.

 

Sampoerna University offers a range of entrepreneurship courses as part of its undergraduate programs. These courses focus on developing entrepreneurial skills, including opportunity recognition, business planning, marketing strategies, financial management, and innovation. Students learn to assess market feasibility, create business models, and develop sustainable business strategies. 

 

We also collaborate with industry partners, start-up incubators, and entrepreneurial organizations to provide students with practical exposure and real-world experiences. Through these partnerships, students can participate in internships, industry projects, and mentorship programs, gaining valuable insights into the business world and entrepreneurial practices. The University emphasizes entrepreneurship as a critical component of its educational approach. 

 

9 of 10 graduates get employed three months after graduation*. Immediately register to participate in the new student admissions process for the 2023-2024 year here. Our Admission Team will contact you soon to provide more detailed information.

 

Schedule with us whenever you want to visit campus tours on-site or virtual! 

How to Make A Sales Strategy

A sales plan is a detailed blueprint that firms or sales professionals use to chart their way toward meeting sales goals. It is a defined strategy stating what must be done to market a product or service successfully. The first steps are setting defined sales goals, identifying the target demographic, and developing broad sales tactics. 

 

These strategies are then translated into specific tactics, which are the concrete steps taken to implement the plan. A calendar for activities, roles and responsibilities within the sales team, budget allocation, key performance indicators for measuring progress, and contingency plans for dealing with unforeseen obstacles are all included in the program. Regular reviews and revisions guarantee that the strategy remains elegant and successful, assisting firms and individuals in remaining organized and on track to meet sales goals.

Business Plans Vs Sales Plans

Business plans and sales plans are both critical papers for a company’s success, but they serve different functions inside an organization.

 

A Business plan is a detailed and strategic document providing a complete overview of the corporation. It includes the company’s overarching goals, objectives, and strategies, including product or service offers, market analyses, financial predictions, organizational structure, and long-term vision. A business plan acts as a road map for the corporation, directing decision-making, resource allocation, and overall strategy. It is commonly used to raise funds, attract investors, or provide a clear vision to the company’s stakeholders.

 

On the other hand, a sales strategy is a more concentrated and tactical document that clearly tackles the tactics and actions required to meet sales goals and revenue targets. It describes how the sales staff will create leads, turn prospects into clients, and raise sales figures. Target market analysis, sales strategies, tactics, sales team organization, budgets, and KPIs are all a sales strategy’s components. 

 

Its primary goal is to assist the sales team and management in carrying out day-to-day tasks effectively and efficiently. Sales strategies are essential for connecting sales activities with the larger purposes defined in the business plan.

 

In conclusion, a business plan gives a company’s overall vision and strategic direction, encompassing all its operations. In contrast, a sales plan is a more specialized and tactical document focusing primarily on attaining sales targets and refining the sales process. Both strategies are critical for an organization’s success because they work together to guarantee that its sales activities align with its larger business objectives.

How to Write A Sales Plan?

Writing a sales plan entails taking a systematic approach to accomplishing your sales goals. Begin by establishing specific and attainable sales goals, such as the amount of money you want to make or the quantity of products or services you want to sell. Following that, thoroughly grasp your target customer to personalize your sales strategy to their demands and preferences. 

 

Choose your sales techniques, such as web marketing, cold calling, or networking, while keeping your target demographic in mind. Then, turn these plans into actionable actions such as making advertising, blog posts, or email campaigns. Create a timeline for implementation that considers seasonal trends and budget for expenses. Define the duties and responsibilities of your sales force. 

 

Establish key performance indicators (KPIs) to track progress and plan for unanticipated problems. Finally, review and change your sales strategy as needed to ensure it continues to help you meet your sales goals, keeping in mind that it is a flexible tool that evolves with your business and market conditions.

Key Elements of Sales Plan

Key Elements of Sales Plan

 

A sales plan is a strategic document detailing the aims, objectives, and methods a firm or sales team will employ to meet its sales and revenue targets. A sales plan’s key components often include:

1. Sales Strategies 

Describe the overarching strategies that will be employed to achieve your sales goals. This could involve market penetration, product development, or diversification tactics.

2. Sales Tactics

Specify the precise tactics and actions that will be used to implement the strategies. Cold calling, email marketing, social media marketing, content marketing, trade exhibitions, and other methods can be used.

3. Sales Objectives 

Specify the exact sales goals and targets the plan seeks to attain. These should be SMART goals: specific, measurable, achievable, relevant, and time-bound.

4. Sales Team organization

Define the organization of your sales team, including each team member’s tasks and responsibilities. Sales agents, account managers, and so on may be included.

5. Sales Processes

Outline the steps salespeople should take, from lead creation and qualifying to closing the transaction and following up after the sale.

Provide a complete sales estimate, including projections for each product or service, sales channel, and period (e.g., monthly, quarterly, and annually).

6. SWOT Analysis

Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to examine your organization’s internal and external strengths and weaknesses.

Sales Metrics and Main Performance Indicators (KPIs): Define the main metrics and KPIs that will be used to evaluate the sales plan’s success. Conversion rates, revenue growth, customer acquisition cost (CAC), customer lifetime value (CLV), and sales funnel measures are common KPIs.

7. Budget and Resources

Specify the financial and human resources needed to execute the sales plan properly. This includes marketing, sales tools, training, and personnel budgets.

8. Risk Assessment and Mitigation 

Identify potential risks and difficulties that may jeopardize the sales plan’s success and identify ways to mitigate or resolve these risks.

9. Sales Training and Development

Describe the sales team’s training and development activities to improve their abilities and product knowledge.

Describe how your communication plan will convey information within the sales team and with other relevant departments inside the organization.

10. Competitive Analysis 

Analyze the competitive landscape to understand your competitors’ strengths and weaknesses and uncover market opportunities and threats.

11. Accountability and measurement 

Establish roles and duties within the sales team and a method for tracking and reporting progress toward sales goals.

12. Review and Evaluation

Specify how and when the sales strategy will be reviewed and assessed and the process for making any necessary adjustments and enhancements.

 

A well-crafted sales strategy should be a living document that is reviewed and modified regularly to react to changing market conditions and guarantee consistency with the company’s overall business goals.

Entrepreneurship at Sampoerna University

Sampoerna University is a fully accredited university in Indonesia that offers the best choice for those seeking excellent international education. We are a private, non-denominational, non-profit university licensed and certified by the Republic of Indonesia’s Ministry of Education, Culture, Research, and Technology. Formed according to national and international standards, Sampoerna University is qualified to contribute to society through education substantially.

 

Sampoerna University offers a range of entrepreneurship courses as part of its undergraduate programs. These courses focus on developing entrepreneurial skills, including opportunity recognition, business planning, marketing strategies, financial management, and innovation. Students learn to assess market feasibility, create business models, and develop sustainable business strategies. 

 

We also collaborate with industry partners, start-up incubators, and entrepreneurial organizations to provide students with practical exposure and real-world experiences. Through these partnerships, students can participate in internships, industry projects, and mentorship programs, gaining valuable insights into the business world and entrepreneurial practices. The University emphasizes entrepreneurship as a critical component of its educational approach. 

 

9 of 10 graduates get employed three months after graduation*. Immediately register to participate in the new student admissions process for the 2023-2024 year here. Our Admission Team will contact you soon to provide more detailed information.

 

Schedule with us whenever you want to visit campus tours on-site or virtual! 

10 Questions You Should Ask Before Entering a Business Partnership

A business partnership is similar to collaborating with a friend to run a performance. It occurs when two or more people work together to tackle a commercial enterprise by combining their skills, ideas, and resources. It’s similar to marriage but for work! Partners share the company’s duties, liabilities, and benefits. 

 

They’re in it together, combining their strengths and possibly even offsetting one other’s flaws. Partnerships, whether small or large, can bring varied viewpoints to the table and make things happen. They talk, negotiate, and collaborate to realize their shared idea, much like friends in a good partnership.

 

Why is Partnership in Business important?

Business alliances are the ultimate adult buddy system. They are significant because they combine many abilities, ideas, and resources into a powerhouse. You know how they say that two heads are better than one? Partnerships, on the other hand, are more like exponential brainpower. 

 

Running a business alone can feel like juggling blazing torches, but working with a partner is like having an extra set of hands to assist you. Not to mention the moral support; having a companion to share the ups and downs can be a lifesaver. 

 

Oh, and the money aspect is also essential. Sharing costs, investments, and profits helps reduce the financial volatility of the corporate sector. So, partnerships aren’t only about sharing tasks; they’re also about doubling success and having a sidekick to help you negotiate the chaotic business world.

 

Questions to Ask Before Entering a Business Partnership

Questions to Ask Before Entering a Business Partnership

 

Entering a business partnership is a significant choice that must be carefully considered. Here are ten key questions to consider before entering into a partnership:

 

1. What are Our Goals and Vision?

Before we go on this partnership adventure, let’s talk about what we want this business to be. For example, where do we see ourselves in a year or five years? If we’re both on the same wavelength, we’ll set ourselves up for success and prevent awkward “Wait, you wanted what?” moments later.

 

2. What are Our Roles and Responsibilities?

So, who’s in charge of what? Let’s set it all out like a team playbook. It’s okay if you know numbers and I know marketing, but let’s make sure we both know who’s doing what. That way, no one will be left scratching their heads, and we will be able to handle projects like the dynamic duo that we are.

 

3. How Will Decisions be Made?

So, how will we roll when making the critical decisions? Are we high-fiving every choice, voting it down, or allowing one of us to captain the ship in our area of expertise? There are no surprises here – let’s lay down the rules for the choice dance.

 

4. How Will Financial Contributions be Handled?

Money conversation is always entertaining, right? But seriously, let’s talk about who’s putting up how much money to get this ship going. And who will chip in if we need additional money later on? We need to make sure we’re on the green.

 

5. How Will Profits and Losses be Shared?

When the dough begins to arrive, how will we divide the pie? And on the other hand, if things go wrong, how will we deal with it? Getting this money right is critical to avoiding later unpleasant “who gets what” discussions.

 

6. What’s the Exit Strategy?

Let’s be honest: What if one of us wants to leave or life throws us a curveball? What are our plans for dealing with that? Isn’t it better to have a plan for parting ways that runs as smoothly as a well-oiled machine?

 

7. What’s Our Conflict Resolution Plan?

We will be like peanut butter and jelly, but even PB&J has ups and downs. How will we manage squabbles like “I can’t believe you ate the last cookie”? Having a plan to keep the peace when things get tense is akin to carrying a superhero cape in our back pockets.

 

8. What’s Each Partner’s Time Commitment?

My friend, time is money! How much of it are we devoting to this project? Let’s ensure we’re all on the same page so no one feels like they’re doing all the heavy lifting while everyone else is relaxing.

 

9. How Complementary are Our Skills?

How can we use our superpowers to propel this company forward? Discovering our strengths and how to collaborate on obstacles will transform us into an unstoppable force.

 

10. What’s Our Communication Style?

Call, text, or send a carrier pigeon? How are we keeping the conversation going? Let us commit to maintain those lines of communication open so that we are never in the dark about what is going on on either side. It’s like our secret sauce for a thriving partnership.

 

Thorough communication and a well-drafted partnership agreement can lay the groundwork for a fruitful collaboration. It is usually a good idea to contact legal and financial professionals to ensure everything is correctly documented.

 

Entrepreneurship at Sampoerna University

Sampoerna University is a fully accredited university in Indonesia that offers the best choice for those seeking excellent international education. We are a private, non-denominational, non-profit university licensed and certified by the Republic of Indonesia’s Ministry of Education, Culture, Research, and Technology. Formed according to national and international standards, Sampoerna University is qualified to contribute to society through education substantially.

 

Sampoerna University offers a range of entrepreneurship courses as part of its undergraduate programs. These courses focus on developing entrepreneurial skills, including opportunity recognition, business planning, marketing strategies, financial management, and innovation. Students learn to assess market feasibility, create business models, and develop sustainable business strategies. 

 

We also collaborate with industry partners, start-up incubators, and entrepreneurial organizations to provide students with practical exposure and real-world experiences. Through these partnerships, students can participate in internships, industry projects, and mentorship programs, gaining valuable insights into the business world and entrepreneurial practices. The University emphasizes entrepreneurship as a critical component of its educational approach. 

 

9 of 10 graduates get employed three months after graduation*. Immediately register to participate in the new student admissions process for the 2023-2024 year here. Our Admission Team will contact you soon to provide more detailed information.

 

Schedule with us whenever you want to visit campus tours on-site or virtual! 

How to Write a Winning Business Plan

Imagine a business plan as your business’s superhero strategy guide. It’s like a detailed game plan for your dream venture. In this document, you spill the beans about your business idea, goals, and how you will conquer the market. It’s not just a bunch of words – the battle plan shows you how to win.

 

Think of it this way: You’re telling a story about your business. You start with the epic intro, where you explain what your business is all about and why it will rock the world. Then you dive into the nitty-gritty stuff. Who are your customers? What are your rivals up to? How are you going to stand out in the crowd? 

 

What’s more, guess what? It’s more than just words on a page. You can also crunch numbers like a pro. How much money do you require to get started? How much money will you make? It’s your financial foresight. Furthermore, you plan for the unexpected – what if a meteor strikes your business plans? Plan B and C are in place to save the day.

 

Consider yourself in a reality television pitch. How will you get people talking about your company? This is when your marketing magic comes into play. You name it: Instagram, TikTok, billboards. It’s your huge strategy to capture everyone’s attention. Not to mention the dream team. Introduce your team – the amazing people who have your back and help you achieve your business goals.

 

A business strategy is like a mystical compass that appropriately directs you. It’s your company’s story, complete with numbers, goals, and dreams. So, whether you’re looking for investors or want to stay on track, your business plan is the ultimate road map to making your business goals a reality.

 

How to write a business plan

How to write a business plan

 

Writing a successful business plan is similar to establishing a road map for your business aspirations that everyone can follow. It’s not only about impressing potential investors or lenders (though that helps). It’s all about clarifying your thoughts.

 

Let’s dive deeper into each point to give you a winning business plan:

 

1. Start with a Bang! 

Your executive summary is like a teaser for a big-budget film. In a few captivating paragraphs, it must capture attention and explain the essence of your firm. Assume you have 30 seconds to present your company to someone who has never heard of it. What are your thoughts?

2. Know Your Audience 

Tailoring your plan to your audience is like dressing appropriately for the occasion. Please focus on the financial issues since investors want to know how much money they can make. If it’s for your staff, review operational aspects and how your company will operate daily.

 

3. Tell Your Story 

People relate to tales, not figures. Share the “lightbulb moment” that inspired your business. Please explain why you’re so enthusiastic about it. This assists readers in connecting with your vision.

 

4. Know Your Niche

Consider giving someone a tour of your industry. Describe your customers and what makes them tick. Investigate your competition and emphasize what sets you apart. This demonstrates that you have done your research and can identify opportunities.

 

5. Show Me the Money

Investors want to know when they will be repaid and then some. Outline your initial expenditures, monthly expenses, and estimated earnings. Realistic assumptions will not fly. It’s similar to making a personal budget, but on a larger scale.

 

6. Brace for the Worst

Consider carrying an umbrella even if the weather forecast is sunny. Identify potential roadblocks your company may face, such as economic downturns or supply chain challenges. Then, please explain how you intend to overcome them. It demonstrates that you are prepared to face obstacles.

 

7. Market Smarts 

Consider your company to be a fresh ice cream flavor. How are you going to persuade folks to try it? Describe your marketing plan, including social media, collaborations, and advertising. 

 

8. Team Power 

Introduce your team members as if they were characters in a play. Emphasize their abilities and experiences. Investors want to know that you have the personnel to make your idea a reality.

 

9. Keep it Clear

The use of technical jargon that only experts comprehends is discouraged. Assume you’re explaining your company plan to someone who does not know your sector. Clarity ensures that everyone can see your vision.

 

10. Be Real 

Recognize that not every day is sunny. If there are any possible stumbling blocks, address them right away. Investors value your honesty, which demonstrates that you are a realistic thinker.

 

11. Visual Aids

Charts and graphs function similarly to visual aids in the classroom. They make complex information easy to understand. Use them to demonstrate financial estimates, market trends, or expansion plans.

 

12. Edit and Polish 

It’s similar to refining an Instagram photo before clicking the share button. Typos and mistakes can make your strategy appear amateurish. Proofread it and get a second set of eyes to look it over.

 

Your company plan serves as a road map for your journey. The more thought and work you put into it, the easier your trip will be. Remember that every successful business began with a good plan. 

 

Entrepreneurship at Sampoerna University

Sampoerna University is a fully accredited university in Indonesia that offers the best choice for those seeking excellent international education. We are a private, non-denominational, non-profit university licensed and certified by the Republic of Indonesia’s Ministry of Education, Culture, Research, and Technology. Formed according to national and international standards, Sampoerna University is qualified to contribute to society through education substantially.

 

Sampoerna University offers a range of entrepreneurship courses as part of its undergraduate programs. These courses focus on developing entrepreneurial skills, including opportunity recognition, business planning, marketing strategies, financial management, and innovation. Students learn to assess market feasibility, create business models, and develop sustainable business strategies. 

 

We also collaborate with industry partners, start-up incubators, and entrepreneurial organizations to provide students with practical exposure and real-world experiences. Through these partnerships, students can participate in internships, industry projects, and mentorship programs, gaining valuable insights into the business world and entrepreneurial practices. The University emphasizes entrepreneurship as a critical component of its educational approach. 

 

9 of 10 graduates get employed three months after graduation*. Immediately register to participate in the new student admissions process for the 2023-2024 year here. Our Admission Team will contact you soon to provide more detailed information.

 

Schedule with us whenever you want to visit campus tours on-site or virtual! 

How to Read Business Book

Business books aren’t just some random ink on paper; they’re like treasure troves of wisdom collected by people who’ve been there, done that in the wild world of business. 

 

These books dish out golden nuggets of knowledge – from how to pitch an idea so it grabs attention like a cat video on the internet to strategies on how to turn your tiny startup into the next big thing.

 

They’re like mentors who’ll whisper in your ear the dos and don’ts, the tricks and the traps of the business jungle, without you having to pay them a salary. Reading these books is like learning from the masters, getting a backstage pass to the grand show of commerce, and heck, who wouldn’t want to arm themselves with that kind of insight? 

 

So yeah, business books might not have dragons and wizards, but they have the magic to shape your business game and turn you into the entrepreneur everyone else wants to emulate.

 

How to read business books

How to read business books

 

Reading a business book might seem like just flipping through pages, but there’s a more strategic way to approach it that can help you absorb and apply the valuable insights within. 

 

Here’s a list of steps in the form of longer sentences to guide you through the process of effectively reading a business book:

 

1. Create an Optimal Reading Environment 

Before plunging into the pages of the business book, it’s critical to create a suitable environment that reduces distractions, allowing you to immerse yourself in the approaching insights fully.

 

2. Gain an Overview Through Previewing 

Start by skimming over the table of contents and reading the introduction; this essential study will give you a preliminary understanding of the book’s structure and major themes.

 

3. Embrace Active Reading Techniques

As you read through each chapter, use active reading techniques such as underlining and highlighting significant themes to help you identify critical insights that resonate with you and scribbling notes in the margins to capture your reactions and comments.

 

4. Cultivate Inquisitiveness 

Encourage your engagement with the book’s content by asking probing questions of yourself: How do the offered ideas correspond with your current business issues, and can you identify instances in your personal experiences that align with the text’s content?

 

5. Engage in Post-Reading Reflection

After finishing a chapter of the book, take a minute to reflect on your newfound knowledge; examine the potential applications of these insights within your company context and how they could spark good change.

 

6. Foster Discussion and Exchange 

Increase your understanding by actively participating in discussions with others, whether they be colleagues, friends, or virtual communities; exchanging ideas can deepen your understanding and even uncover unique insights.

 

7. Interweave Breaks for Optimal Absorption

Allow your cognitive faculties to receive and internalize the material more efficiently by interspersing your reading periods with well-timed breaks, thereby enhancing your assimilation of the book’s contents.

 

8. Transition from Theory to Practice 

Transform the conceptual jewels gleaned from the pages into practical actions; infuse these ideas into real-world circumstances and actively experiment with their application.

 

9. Cultivate a Mindset of Receptiveness

Cultivate a mental attitude that embraces new ideas and is open to recalibrating your approach based on newfound insight, demonstrating your openness to change in response to revolutionary knowledge gained.

 

10. Sustain a Hunger for Lifelong Learning 

Recognize that this undertaking is a constant voyage; perpetually satiate your appetite for knowledge by embarking on more expeditions through various business books, thus perpetually enriching your expertise.

 

When you embark on this whole process of reading a business book, your goal goes beyond content consumption to include the absorption, contemplation, application, and continuous expansion of your business acumen.

 

Entrepreneurship at Sampoerna University

Sampoerna University is a fully accredited university in Indonesia that offers the best choice for those seeking excellent international education. We are a private, non-denominational, non-profit university licensed and certified by the Republic of Indonesia’s Ministry of Education, Culture, Research, and Technology. Formed according to national and international standards, Sampoerna University is qualified to contribute to society through education substantially.

 

Sampoerna University offers a range of entrepreneurship courses as part of its undergraduate programs. These courses focus on developing entrepreneurial skills, including opportunity recognition, business planning, marketing strategies, financial management, and innovation. Students learn to assess market feasibility, create business models, and develop sustainable business strategies. 

 

We also collaborate with industry partners, start-up incubators, and entrepreneurial organizations to provide students with practical exposure and real-world experiences. Through these partnerships, students can participate in internships, industry projects, and mentorship programs, gaining valuable insights into the business world and entrepreneurial practices. The University emphasizes entrepreneurship as a critical component of its educational approach. 

 

9 of 10 graduates get employed three months after graduation*. Immediately register to participate in the new student admissions process for the 2023-2024 year here. Our Admission Team will contact you soon to provide more detailed information.

 

Schedule with us whenever you want to visit campus tours on-site or virtual! 

7 Things You Should Know Before Choosing Business Studies at University

Studying business entails thoroughly examining and analyzing numerous areas of the world of commerce and trade. It covers various topics to give individuals a thorough grasp of how companies work, make decisions, and succeed in the global economic landscape. 

 

Marketing, finance, management, economics, accounting, operations, and entrepreneurship are common topics in business studies. Students learn about the ideas and tactics that support successful enterprises, effective leadership, resource allocation, customer involvement, market dynamics, and financial planning through the study of business. 

 

The curriculum frequently combines theoretical frameworks, case studies, real-world examples, and practical exercises, allowing students to acquire critical thinking skills, problem-solving abilities, and a holistic view of local and international business contexts. 

 

Case Studies: A Part of Business Studies you should know

A case study is an in-depth investigation of a real-life business situation, company, or problem in business studies. It analyzes complex business scenarios to acquire insights into how companies make decisions, solve problems, and implement strategies. 

 

A typical business case study tells a thorough story about a particular organization, industry, or market challenge. It frequently includes information about the company’s history, internal and external environment, difficulties, actions made, outcomes of those decisions, and overall impact on the business. Marketing campaigns, financial management, organizational behavior, supply chain challenges, expansion strategies, ethical difficulties, and other themes can all be covered in case studies.

 

Students can improve their critical thinking skills, problem-solving ability, and grasp of how various aspects interact in a business context by analyzing case studies. Case studies provide a hands-on, experiential learning strategy that equips students to face complicated business challenges in the future.

 

Things you should know before choosing business studies

Things you should know before choosing business studies

 

Choosing to study business at the university level is a big step that will significantly impact your academic and career life. Before enrolling in a business studies degree, consider the following seven factors:

1. Expertise and Faculty 

Examine the faculty members’ qualifications and skills. Real-world experience and research credentials from faculty can enrich your learning experience and provide crucial insights.

 

2. Connections in the Industry

A strong business link can give you networking opportunities, internships, and access to guest speakers from various industries. Investigate whether the University has business links and provides opportunities for hands-on learning.

 

3. Career Guidance 

Investigate the University’s career services and support. An intense career center can help you with internships, job placements, resume building, and networking events, increasing your employability after graduation.

 

4. Extracurricular Interests 

Consider the various extracurricular activities, such as business clubs, competitions, workshops, and conferences. These activities can enrich your studies while also assisting you in developing practical skills and a strong network.

 

5. Specializations in the Program 

Business studies include marketing, finance, management, entrepreneurship, accounting, and other disciplines. Examine the program’s specialties to see whether they match your interests and professional objectives.

 

6. Courses and Curriculum 

Examine the curriculum to learn about the courses available and their content. Examine the curriculum to see if it covers theoretical concepts and practical applications and allows you to customize your study to your interests.

 

7. Reputation and Accreditation 

Check if appropriate educational organizations have accredited the institution and its business school. Also, look into the University’s overall reputation and rankings to understand where it stands in the academic and professional areas.

 

Take the time to research and visit potential universities, meet with existing students, and get advice from specialists in your desired sector to make an informed selection that will lead you to success.

Entrepreneurship at Sampoerna University

Sampoerna University is a fully accredited university in Indonesia that offers the best choice for those seeking excellent international education. Sampoerna University is a private, non-denominational, non-profit university licensed and certified by the Republic of Indonesia’s Ministry of Education, Culture, Research, and Technology. Formed according to national and international standards, Sampoerna University is qualified to contribute to society through education substantially.

 

Sampoerna University offers a range of entrepreneurship courses as part of its undergraduate programs. These courses focus on developing entrepreneurial skills, including opportunity recognition, business planning, marketing strategies, financial management, and innovation. Students learn to assess market feasibility, create business models, and develop sustainable business strategies. 

 

We also collaborate with industry partners, start-up incubators, and entrepreneurial organizations to provide students with practical exposure and real-world experiences. Through these partnerships, students can participate in internships, industry projects, and mentorship programs, gaining valuable insights into the business world and entrepreneurial practices. The University emphasizes entrepreneurship as a critical component of its educational approach. 

 

9 of 10 graduates get employed three months after graduation*. Immediately register to participate in the new student admissions process for the 2023-2024 year here. Our Admission Team will contact you soon to provide more detailed information.

 

Schedule with us whenever you want to visit campus tours on-site or virtual! 

10 Career Paths in Banking You Need to Know!

A banking and finance degree is an academic program that studies financial systems, banking operations, investment strategies, and financial management. It provides students with a comprehensive understanding of the principles and practices involved in the banking and finance industry. 

A banking and finance degree will continue to be highly important in 2023 due to the ever-evolving landscape of the global financial industry. In today’s interconnected and fast-paced world, the degree equips individuals with essential knowledge and skills that are relevant and in demand across various sectors. 

The curriculum typically covers a range of subjects, including economics, accounting, financial markets, corporate finance, risk management, investment analysis, and banking regulations. Students gain knowledge and skills in financial planning, asset valuation, portfolio management, financial modeling, and banking operations. 

The degree program may also provide a foundation for further education and professional certifications, such as Chartered Financial Analyst (CFA), Certified Financial Planner (CFP), or Financial Risk Manager (FRM).

A banking and finance degree opens up a world of potential career paths due to its versatile and comprehensive nature. Graduates with this degree possess a solid understanding of financial concepts, analytical skills, and industry knowledge that make them highly sought after by various sectors within the financial industry.

The potential career paths are vast, ranging from traditional roles in investment banking, commercial banking, and asset management to emerging fields like financial technology (FinTech) and risk management. Below are ten career paths in banking that you should be aware of:

1. Investment Banking

Investment Banking

Professionals in investment banking provide advisory services and underwriting and facilitate mergers and acquisitions. They work closely with corporations, institutional investors, and government entities to execute complex financial transactions.

2. Commercial Banking 

Commercial bankers work with businesses and organizations to provide financial services such as loans, credit lines, cash management, and other banking products to meet their financial needs.

3. Retail Banking

This career path involves working in banks or financial institutions serving customers. Retail bankers assist clients with opening accounts, managing deposits, offering loans and mortgages, and providing financial advice tailored to personal finance goals.

4. Asset Management 

Asset managers manage investment portfolios for individuals, institutions, or funds. They analyze market trends, make investment decisions, and aim to maximize returns for their clients.

5. Risk Management

Risk managers are crucial in identifying, assessing, and mitigating potential risks that could impact a bank’s operations or financial stability. They create risk management plans, implement controls, and assure regulatory compliance.

6. Corporate Banking 

Corporate bankers work with large corporations, providing financial solutions such as lending, cash management, trade finance, and advisory services. They build relationships with corporate clients to understand their financial needs and offer tailored solutions.

7. Wealth Management

Wealth managers work with high-net-worth individuals to provide personalized financial planning and investment advice. They help clients grow and protect their wealth through various strategies, including investment allocation, tax, and estate planning.

8. Compliance and Regulatory Affairs

Professionals in this field ensure that banks adhere to applicable laws, regulations, and industry standards. They develop compliance programs, monitor transactions, and implement procedures to prevent money laundering, fraud, and other financial crimes.

9. Financial Analysis 

Financial analysts evaluate a company’s, industry’s, or investment opportunity’s financial performance and prospects. They examine financial statements, do value analyses, and provide suggestions to help investors make decisions.

10. Treasury Management 

Treasury professionals manage a bank’s liquidity, cash flow, and financial risks. They oversee the bank’s funding sources, manage relationships with other financial institutions, and optimize capital allocation.

These are just a few examples of the diverse career paths in the banking industry. It’s important to note that each path offers different responsibilities, skill sets, and growth opportunities.

Banking and Finance at Sampoerna University 

Sampoerna University is a fully accredited university in Indonesia that offers the best choice for those seeking excellent international education. Sampoerna University is a private, non-denominational, non-profit university licensed and certified by the Republic of Indonesia’s Ministry of Education, Culture, Research, and Technology. Formed according to national and international standards, Sampoerna University is qualified to contribute to society through education substantially.

The Faculty of Business offers a range of undergraduate and graduate programs in fields such as business administration, marketing, entrepreneurship, finance, accounting, and more. These programs aim to equip students with the knowledge, skills, and mindset necessary to succeed in business.

A banking and finance program at a university offers a curriculum that covers a range of subjects related to finance, banking, and business. Students study core topics such as financial accounting, economics, corporate finance, financial markets, investment analysis, risk management, and banking operations. The program aims to equip students with a solid foundation in financial theory, analytical skills, and practical knowledge applicable to the banking and finance industry.

The Banking and Finance Concentration is leading the way to educating the next generation of banking and financial services professionals. Co-Developed with one of the most reputable banks worldwide, the program provides the best practical experience with academic training from faculty—many with banking experience.

In this program, students learn to manage money in banks and investment houses, circulate money and grant credit, acquire various types of financing, and how assess the financial needs of companies and individuals. Partnership with one of the most reputable banks worldwide also means that students have opportunities for scholarships and internships as part of the program.

9 of 10 graduates get employed three months after graduation*. Immediately register to participate in the new student admissions process for the 2023-2024 year here. Our Admission Team will contact you soon to provide more detailed information.

Schedule with us whenever you want to visit campus tours on-site or virtual! 

*Based on graduating cohort 2020-2022

Why Choose Digital Marketing as a Career

Digital marketing utilizes digital channels and technologies to promote products, services, or brands to a broad and diverse audience. It involves leveraging various online platforms such as websites, search engines, social media, email, mobile apps, and more to connect with potential customers and engage them effectively. 

Digital marketing strategies encompass a range of activities, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and data analytics. By harnessing the power of the internet, digital marketing enables businesses to reach and interact with their target audience in a highly targeted and personalized manner. 

With its ability to measure and track results in real-time, digital marketing offers valuable insights and opportunities for businesses to optimize their campaigns for better performance and return on investment. 

Digital marketing is essential for several reasons. Digital marketing is vital due to its global reach, precise targeting capabilities, measurement and analytics features, interactivity and engagement potential, and cost-effectiveness. It empowers businesses to connect with their target audience, build brand awareness, drive conversions, and foster long-term customer relationships.

In today’s digital era, digital marketing has become essential to any successful marketing strategy, offering immense opportunities for growth and competitive advantage.

Choosing digital marketing as a career after obtaining a degree can be intelligent and promising. A digital marketing degree equips you with specialized knowledge and skills that are highly relevant in today’s digital-driven world. With businesses increasingly relying on digital channels for marketing, there is a growing demand for professionals with expertise in this field.

Choosing a digital marketing career after obtaining a degree in the field can be an innovative and strategic choice for five reasons

Choosing a digital marketing career after obtaining a degree in the field can be an innovative and strategic choice for five reasons:

1. Industry Relevance 

Digital marketing is rapidly growing, and businesses across sectors increasingly invest in online marketing efforts. By specializing in digital marketing through a degree program, you align yourself with an industry constantly evolving and in high demand.

2. Practical Application 

Digital marketing degrees often provide practical, hands-on experience. You can work on real-world projects, develop campaigns, analyze data, and gain valuable experience using industry tools and platforms. This practical exposure can give you a competitive edge and make you job-ready upon graduation.

3. Career Flexibility 

Digital marketing encompasses various roles and specializations, allowing you to choose a career path that aligns with your interests and strengths. You can explore digital marketing management, social media marketing, search engine optimization, content marketing, analytics, and more. This flexibility ensures you find a role that suits your passion and expertise.

4. Networking Opportunities 

While pursuing a digital marketing degree, you can connect and network with industry professionals, fellow students, and faculty members. Building relationships and establishing a professional network can open doors to future internships, job opportunities, mentorship, and collaboration.

5. Entrepreneurial Ventures 

A digital marketing degree can be valuable for aspiring entrepreneurs. It provides the necessary knowledge and skills to effectively market and promote your business, allowing you to build a strong online presence and reach a wider audience.

Choosing a digital marketing career after obtaining a degree offers the specialized knowledge, industry relevance, practical experience, a versatile skill set, career flexibility, continuous learning opportunities, networking prospects, and entrepreneurial possibilities. It positions you as a qualified professional in a growing industry and provides a solid foundation for long-term career growth and success.

Digital Marketing at Sampoerna University 

Sampoerna University is a fully accredited university in Indonesia that offers the best choice for those seeking excellent international education. Sampoerna University is a private, non-denominational, non-profit university licensed and certified by the Republic of Indonesia’s Ministry of Education, Culture, Research, and Technology. Formed according to national and international standards, Sampoerna University is qualified to contribute to society through education substantially.

In the Digital Marketing program at Sampoerna University, students learn about various digital marketing strategies, tools, and techniques. The curriculum covers marketing principles, consumer behavior, social media marketing, search engine optimization (SEO), content marketing, digital advertising, data analytics, and e-commerce. Students also have opportunities to gain practical experience through internships and real-world projects, allowing them to apply their knowledge and skills in a professional setting.

Sampoerna University emphasizes a hands-on learning approach, providing students access to state-of-the-art facilities and industry-standard tools. The program also focuses on developing critical thinking, problem-solving, and communication skills, which are crucial for success in the digital marketing industry.

By pursuing the Digital Marketing program at Sampoerna University, students can expect to graduate with a solid foundation in digital marketing principles, a deep understanding of industry trends, and the ability to navigate the ever-changing digital landscape. This prepares them for various career opportunities in digital marketing agencies, advertising firms, e-commerce companies, and other organizations that require digital marketing expertise.

9 of 10 graduates get employed three months after graduation*. Immediately register to participate in the new student admissions process for the 2023-2024 year here. Our Admission Team will contact you soon to provide more detailed information.

Schedule with us whenever you want to visit campus tours on-site or virtual! 

*Based on graduating cohort 2020-2022

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