Sampoerna University Celebrates Achievements and Collaborations at AICPA & CIMA Year-End Celebration 2023

JAKARTA, INDONESIA – 19 January 2024


Sampoerna University (SU) proudly marks a milestone as it joins in the festivities of the AICPA & CIMA Year-End Celebration 2023. This significant event serves as a platform for SU to celebrate not only its achievements but also to foster collaboration with AICPA & CIMA members, partners, and students. Together, we gather to reflect on the accomplishments of the past year and extend heartfelt appreciation for the continuous support that has been instrumental in the university’s journey. This celebration is not just about recognizing achievements; it’s a moment to express gratitude and strengthen the bonds within the community. SU is honored to be part of this joyous occasion, showcasing its commitment to excellence in accounting education.


The event, held annually, serves as a platform to share program updates, milestones, and activities, particularly within the prestigious CGMA Finance Leadership Programmes (FLP) in collaboration with AICPA & CIMA. The celebration featured a series of highlights, including welcoming new members, congratulating 2023 Prize Winners, and acknowledging the exceptional accomplishments of Dhiannisa Wahyu Putri (Dhian), the OCS Exam prize winner.


Dhian, a standout student at SU, achieved the highest average across the Operational Case Study Exam in August 2023, marking a historic moment as the first Indonesian student to attain this distinction. The FLP Programme, consisting of Operational Case Study Exam (OCS) Level, Management Case Study Exam (MCS) Level, and Strategic Case Study Exam (SCS) Level, plays a pivotal role in preparing students for successful careers in business.


“The accounting study program at Sampoerna University has been an incredible resource for me as I’ve prepared for the CIMA exam, and I can’t thank them enough. I attribute my success to the program’s extensive curriculum, knowledgeable instructors, and supportive learning atmosphere. Sampoerna University’s strong academic background and practical insights helped me tremendously in preparing for the exam. Their support of a stimulating learning environment has given me the tools to succeed in my career and the self-assurance to know that I can do my best,” stated Dhian. 


Dhian, who achieved the title of Southeast Asia’s highest scorer in the August 2023 CIMA Operational Case Study exam, looks back to her journey with profound satisfaction. Her success is not merely a stroke of luck but the result of meticulous planning, strategic study methods, and unwavering dedication. These significant accomplishments serve as a testament to the effectiveness of a disciplined study routine in racing professional milestones. Dhian’s reflection underscores the personal victory attained through her hard work and the broader message it carries about the transformative power of focused efforts in achieving academic and professional excellence. Her journey becomes a beacon for aspiring professionals, emphasizing the critical role of diligence and strategic planning in navigating the challenges of rigorous examinations and emerging triumphant in the future.


The AICPA & CIMA partnership with SU has proven instrumental in connecting the university globally to top employers and facilitating opportunities for research grants, conference sponsorships, resources, and networking with academics and AICPA & CIMA members worldwide. As the largest professional body of management accountants globally, AICPA & CIMA offers a vast network of graduate employment opportunities for SU graduates, expanding their reach to thousands of companies worldwide.


Sampoerna University is honored to be an AICPA & CIMA University Partner, offering our students the chance to gain a globally recognized accounting qualification alongside their academic degrees. This partnership allows us to situate our students at the forefront of global competitiveness, providing them unique opportunities to excel in their professional journeys.


Key benefits of SU’s association with AICPA & CIMA include students sitting for FLP and degree exams together, early award of exemptions, potential for dual awards, enhanced employability, ongoing support beyond degrees, collaboration with employers and industry partners, improved student employment rates, increased student satisfaction, and global recognition through co-promotion initiatives.


As Sampoerna University continues to nurture the next generation of successful professionals, the AICPA & CIMA partnership is a testament to our commitment to providing unparalleled opportunities and resources to our students.

Scholarship Program

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Pesatnya perkembangan teknologi informasi di dunia sangat berpengaruh terhadap sektor pendidikan di Indonesia. Dengan adanya informasi tanpa batas ini, generasi muda Indonesia memiliki kesempatan untuk mempelajari dan memahami skala pendidikan yang bisa mereka dapatkan. Pendidikan berskala internasioanl sangat menarik banyak perhatian generasi muda akhir-akhir ini, apalagi dengan banyaknya universitas-universitas di Indonesia yang menambahkan kelas internasional pada program mereka, serta semakin banyaknya universitas internasional yang didirikan yang sama-sama memungkinkan mahasiswanya untuk transfer ke universitas di luar negeri.

Sampoerna University merupakan salah satu universitas ternama di Jakarta yang menerapkan standar model pendidikan internasional dalam kurikulum, fakultas, fasilitas dan operasionalnya.  Mengaca kepada standar model pendidikan tinggi Amerika Serikat, Sampoerna University memberikan pengalaman belajar yang unik kepada mahasiswa. Kesempatan untuk mendapatkan kredit dan gelar akademik dari Amerika Serikat juga bisa didapatkan oleh mahasiswa sebagai manfaat dari kemitraan Sampoerna University dengan institusi-institusi pendidikan di Amerika Serikat, seperti University of Arizona dan Broward College.

Sampoerna University mengoperasikan program di bawah lisensi dan kredensial dari Kementerian Riset, Teknologi dan Pendidikan Tinggi Republik Indonesia. Dengan standar nasional dan internasional, Sampoerna University secara unik memenuhi syarat untuk memberikan kontribusi substantif kepada masyarakat melalui pendidikan.


Berlokasi di L’Avenue Building, Jl. Raya Pasar Minggu No. Kav. 16, Pancoran, Jakarta Selatan, Sampoerna University lebih dari sekedar kampus – Sampoerna University adalah komunitas belajar yang mempersiapkan siswa untuk sukses, baik secara akademik maupun profesi. Di sini, siswa tidak hanya akan belajar dan memperoleh keunggulan akademik saja, mereka akan ditantang untuk berpikir, berkinerja, dan berkembang ke tingkat yang lebih tinggi. Dengan program yang telah disusun secara komprehensif, siswa dijamin memiliki keterampilan dan kredensial yang lebih baik, yang akan membuka pintu bagi karir nasional atau internasional setelah mereka lulus.

Manfaat lain yang bisa didapat oleh para mahasiswa saat menempuh pendidikan di Sampoerna University adalah:

  1. Mendapatkan pendidikan berbasis STEAM

Sampoerna University hadir dengan pendekatan STEAM (Science, Technology, Engineering, Arts and Mathematic). Pendidikan berbasis STEAM ini merupakan sistem pendidikan tinggi yang telah diterapkan di Amerika Serikat. Sistem STEAM pada tingkat kuliah dianggap paling tepat untuk melatih kreativitas, kemampuan menganalisa masalah, keterampilan berpikir secara kreatif, , serta kemampuan memecahkan masalah.

  1. Mahasiswa dipersiapkan untuk masuk ke dunia kerja.

Sampoerna University berkomitmen untuk mengembangkan program perkuliahan yang sesuai dengan kebutuhan industri saat ini, dengan kemajuan dan perkembangan teknologinya.

  1. Penerapan Bahasa Inggris penuh, sehingga meningkatkan kemampuan bahasa mahasiswanya.

Sampoerna University merupakan satu-satunya kampus di Indonesia yang menerapkan Bahasa Inggris secara penuh dalam proses perkuliahan. Hal ini dilakukan untuk membiasakan mahasiswa agar rasa percaya diri mereka terbangun untuk meningkatkan kemampuan berbahasa Inggris mereka.

  1. Bisa memilih kuliah di Indonesia sekaligus Amerika Serikat.

Mahasiswa Sampoerna University berkesempatan untuk memilih kuliah hanya di Indonesia atau di Indonesia sekaligus di Amerika Serikat. Mahasiswa Sampoerna University dapat menjalani tahun pertama dan kedua perkuliahan di Sampoerna University, dimana mereka mempelajari hal mendasar seputar prodi yang diambil. Di tahun 3 dan 4, mahasiswa bisa memilih untuk melanjutkan di Sampoerna University atau transfer ke universitas di luar negeri. Sampoerna University sendiri bekerja sama dengan University of Arizona untuk program Two-Degree.

  1. Mendapatkan fasilitas perkuliahan terbaik

Sampoerna University tidak hanya memiliki kurikulum serta tenaga pengajar yang unggul, tapi juga fasilitas perkuliahan terbaik yang turut mendukung universitas internasional ini menjadi universitas swasta pilihan No.1 di Indonesia. Sampoerna University memiliki fasilitas laboratorium terbaik di Indonesia, yang merupakan hasil kerjasama dengan Louisiana State University, Amerika Serikat. Laboratorium ini terdapat di Faculty of Engineering and Technology (FET). Sampoerna University juga memiliki laboratorium desain yang sangat canggih, yaitu 3D Visualization Lab and Motion Capture Studio. Dua fasilitas ini terutama sangat membantu kreatifitas mahasiswa program studi Creative Digital Design.


Mendengar kata “universitas internasional,” akan terserat dipikiran kita biaya kuliah yang melambung tinggi. Sebenarnya, seberapa besar biaya kuliah di universitas internasional seperti Sampoerna University? Berbeda dengan kualitas terbaik yang diterima mahasiswa saat menempuh pendidikan di Sampoerna University, biaya kuliahnya sendiri sangat terjangkau jika dibandingkan dengan kuliah langsung di luar negeri.

Berikut ini rincian biaya kuliah di Sampoerna University untuk tahun akademik 2020/2021.

  TAHUN 1TAHUN 2Harga dalam Jutaan Rupiah
Program StudiBiaya PendaftaranSemester 1Semester 2Semester 3Semester 4Total Biaya

Sampoerna University General Education Program

General Education Transferable Credits* 













*Mahasiswa juga dapat menerima transkrip dari Broward College untuk mata kuliah yang telah diselesaikan

  TAHUN 3TAHUN 4Harga dalam Jutaan Rupiah
Program StudiGelar AkademikSemester 5Semester 6Semester 7Semester 8Total Biaya

FET (Faculty of Engineering and Technology)

Mechanical EngineeringSarjana Teknik


Bachelor of Science in Mechanical Engineering*

















Industrial EngineeringSarjana Teknik


Bachelor of Science in Industrial Engineering*

















Visual Communication DesignSarjana Desain 










Computer Science/


Sarjana Komputer 










Information SystemsSarjana Sistem Informasi 










FOB (Faculty of Business)


Concentration in Entrepreneurship/ Banking & Finance/ Digital Marketing

Sarjana Manajemen


Bachelor of Science in Business Administration*
















AccountingSarjana Akutansi40.540.540.540.5162

FOE (Faculty of Education)

English Language EducationSarjana Pendidikan20.25020.25020.25020.25081
Mathematics EducationSarjana Pendidikan20.25020.25020.25020.25081

*The University of Arizona

Catatan mengenai biaya kuliah di Sampoerna University:

  1. Biaya ini sudah termasuk harga jaket, buku dan biaya orientasi siswa.
  2. Biaya ini belum termasuk Program Summer Bridge (Rp 18 juta) dan Biaya Registrasi (Rp 500.000).
  3. Semua siswa mendaftar dan ikut serta di Program Pendidikan Umum di Tahun 1 dan Tahun 2.
  4. Sampoerna University bekerja sama dengan University of Arizona untuk menyelenggarakan program Two-Degree untuk jurusan Teknik Mesin, Teknik Industri, dan Manajemen.
  5. Mahasiswa yang ingin melanjutkan ke universitas A.S. atau universitas luar negeri lainnya dapat melakukannya setelah menyelesaikan minimal 1 semester penuh (15 sks) di Program Pendidikan Umum. Jumlah SKS yang dapat dialihkan dari Program Pendidikan Umum akan bergantung pada jumlah kredit yang diperoleh, nilai, pilihan program studi dan ketentuan atau persyaratan lain yang ditentukan oleh universitas yang dituju.
  6. Keberhasilan dalam menyelesaikan program tergantung pada kemampuan siswa untuk menyelesaikan mata kuliah yang diperlukan dan mendapatkan kredit yang diperlukan secara tepat waktu.
  7. Jika seorang siswa mengambil kurang dari 15 jam kredit per semester, uang sekolah akan dibebankan per kredit.
  8. Total Uang Kuliah hanya untuk tujuan ilustrasi.
  9. Daftar SPP ini berlaku sampai dengan 31 Juli 2020.
  10. SU menerima mahasiswa pindahan dari perguruan tinggi / universitas lain. Kredit yang dapat dialihkan akan bergantung pada syarat dan ketentuan yang ditetapkan oleh Sampoerna University.

Untuk info lebih lanjut kunjungi


Study in the USA: Which Scholarships to Apply?

Looking to study abroad but worried about the cost? Good news! There are hundreds of college scholarships to study abroad. Some are offered by government agencies, some by individual universities, and others by external funding organizations and charitable enterprises.

While many scholarships ARE very competitive, it turns out there are plenty of others that may be easier to win than you think. Your odds of getting money to study, volunteer, or intern abroad might be far higher than you expect: you just have to identify the opportunities, tell a compelling story, and actually hit “apply!”

One of the biggest mistakes you can make in setting up a financial plan for going overseas is not even applying for study abroad scholarships.

7 Scholarships Indonesian Students Can Apply

Searching through all the international scholarships out there can be a pretty mammoth task. But we’ve tried to make this easier by creating lists of scholarships Indonesian students can apply to study abroad in the United States.

  1. Hubert Humphrey Fellowship Program

The Humphrey Fellowship Program has received funding as a Fulbright exchange activity from the U.S. Congress since 1978 to honor the public service career of the late Senator and Vice President, Hubert H. Humphrey (1911-1978). A long-time advocate of international cooperation and understanding, Humphrey served as Vice President of the United States from 1965 to 1969 and for many years as a U.S. Senator from Minnesota.

President Jimmy Carter announced the establishment of the Humphrey Program on a state visit to Venezuela in March 1978. It would be a program, Carter said, embodying the values shared by the United States and Venezuela — democracy, social justice, and a desire to assist the developing nations of the world. A year after Carter’s declaration, the first Humphrey Fellows arrived in the U.S. They were 27 mid-career professionals from 24 countries who would study at 11 U.S. universities and institutions.

Since 1978, more than 6,000 Fellows from 157 countries have participated in the program. More than 40 universities have hosted the Fellows for their year of study.



  1. The Next Gen Scholarship Fund

The NextGen Scholarship Fund was created for international students and non-citizens who come to the United States with the hopes of obtaining higher education to create a better life for themselves and their families. It is a scholarship program for students in Washington DC, Maryland, or Virginia. One annual award will be given to a qualified and outstanding high school senior or a current college student at a two-year or four-year college. To qualify for this scholarship, applicants must have a minimum 3.0 GPA and be an international student or non-citizen enrolled in a US school. Applications are judged on merit and financial need. One scholarship in the amount of $1,000 will be awarded each Fall.



  1. Model UN – UNESCO Center of Peace (CFP)

Who doesn’t know UNESCO? UNESCO is a UN agency. UNESCO has an educational program specifically dedicated to the interests of all children in the world, because of this program, the UNESCO Center for Peace was formed. UNESCO CFP created an organization that runs in many universities in America, the organization is called the Model UN. Members of the Model UN will receive exclusive scholarships and certificates from UNESCO. There are several requirements so that you can be accepted in the Model UN, including having a minimum GPA of 3.3 or an average grade of 8, writing a 300 word essay with the theme “How does International Education Support Global Citizenship”, and having experience in an organization or community.

In the last 13 years, UNESCO Center for Peace has provided unique enrichment opportunities to tens of thousands of students from all around the world. This was done in partnership with volunteers and professionals donating their time, expertise, and other resources to help raise a new generation of peacemakers change agents.



  1. Foreign Fullbright Student Program

The Fulbright Foreign Student Program enables graduate students, young professionals and artists from abroad to study and conduct research in the United States. The Fulbright Foreign Student Program operates in more than 160 countries worldwide. Approximately 4,000 foreign students receive Fulbright scholarships each year. The Fulbright Foreign Student Program is administered by binational Fulbright Commissions/Foundations or U.S. Embassies. All Foreign Student Program applications are processed by these offices.



  1. Abbey Road Summer Scholarship

Founded by Stanford alumni in 2000, Abbey Road’s summer study abroad programs continue to deliver excellence. Their mission is to provide quality academic summer programs that facilitate cross-cultural understanding, personal growth and academic enrichment. Abbey Road was created through a collaboration of the best young professionals and educators from top schools and esteemed institutions. In order to be considered for a Summer Fellowship or Scholarship, you must be a high school student aged 14-18 who demonstrates high academic and extracurricular performance in the field for which you are applying. A competitive overall G.P.A, strong grades in the subject related to the scholarship or program of interest and involvement in extracurricular and after-school cultural/leadership activities are all examples of high academic and extracurricular performance.



  1. East-West Center Scholarship and Fellowship

East-West Center Scholarship is a non-government scholarship program aimed at students in the Asia-Pacific region, including Indonesia. This program was created since 1960 and has provided scholarships to more than 8 thousand students in Asia Pacific. This program focuses on the development of local communities and culture.



  1. Rotary Peace Fellowship

Each year, Rotary awards up to 130 fully funded fellowships for dedicated leaders from around the worlds to study at one of our peace centers. Through academic training, practice, and global networking opportunities, the Rotary Peace Centers program develops the capacity of peace and development professionals or practitioners to become experienced and effective catalysts for peace. The fellowships cover tuition and fees, room and board, round-trip transportation, and all internship and field-study expenses. Since the program began in 2002, the Rotary Peace Centers have trained more than 1,300 fellows who now work in more than 115 countries. Many serve as leaders in governments, NGOs, the military, education, law enforcement, and international organizations like the United Nations and the World Bank.


5 Best Universities with Undergraduate Business Management

United States – For many of you who are interested in majoring in Business Management Information Systems and especially studying it abroad in the United States, but still on the fence about which university you should apply to, we have the answer for you.

Planning to study abroad is always exciting, particularly if you already knew which program you want to enroll in. Having a clear vision for your future is an absolute advantage for your university and professional career ahead.

Top 5 Best Universities in United States

In this article, we gather some information about the top 10 Best Universities with Undergraduate Business Management Information Systems Programs in the United States of America, based on U.S. News & World Report Best Colleges Rankings, to help you decide which university best suit you.

#1. Carnegie Mellon University

Pittsburg, PA

Carnegie Mellon University is a private institution that was founded in 1900. It has a total undergraduate enrollment of 7,022, with an urban setting, and a campus size of 155 acres. It utilizes a semester-based academic calendar. Carnegie Mellon University’s ranking #26 in the 2021 edition of Best Colleges in National Universities. Its tuition and fees are $58,924. Carnegie Mellon is known for its programs in science and technology, but its seven schools and colleges include the College of Fine Arts and the Dietrich College of Humanities and Social Sciences. Its graduate programs include the highly ranked Tepper School of Business, Carnegie Institute of Technology, and School of Computer Science. Undergraduates at Carnegie Mellon have the opportunity to participate in research and can even receive grants or summer fellowships to support research in their field of study. Randy Pausch, the author of the New York Times best-selling book “The Last Lecture,” was a professor at Carnegie Mellon.

#2. Massachusetts Institute of Technology

Cambridge, MA

Massachusetts Institute of Technology is a private institution that was founded in 1861. It has a total undergraduate enrollment of 4,530, with an urban setting, and a campus size of 168 acres. It utilizes a 4-1-4-based academic calendar. Massachusetts Institute of Technology’s ranking in the 2021 edition of Best Colleges is National Universities, #4. Its tuition and fees are $53,818. Located outside Boston in Cambridge, Massachusetts, MIT focuses on scientific and technological research and is divided into five schools. University research expenditures have exceeded $700 million a year, with funding from government agencies such as the Department of Health and Human Services and Department of Defense. MIT’s highly ranked graduate schools include the School of Engineering and Sloan School of Management, in addition to strong programs in economics, psychology, biology, chemistry, earth sciences, physics, and mathematics. Distinguished alumni include Apollo 11 astronaut Buzz Aldrin, former U.N. Secretary-General Kofi Annan, and former Federal Reserve Bank Chairman Ben Bernanke.

#3. Georgia Institute of Technology

Atlanta, GA

Georgia Institute of Technology is a public institution that was founded in 1885. It has a total undergraduate enrollment of 15,964, with an urban setting, and a campus size of 400 acres. It utilizes a semester-based academic calendar. Georgia Institute of Technology’s ranking in the 2021 edition of Best Colleges is National Universities, #35. Its in-state tuition and fees are $12,682; out-of-state tuition and fees are $33,794. Georgia Tech has six colleges. Its highly ranked graduate schools include the College Engineering and Scheller College of Business. Georgia Tech is very active in research. The Georgia Tech Research Institute conducts government and industry research, and the school’s efforts are key to the Georgia Research Alliance, which plays a role in the state’s economic development strategy.

#4. University of Arizona

Tuscon, AZ

The University of Arizona is a public institution that was founded in 1885. It has a total undergraduate enrollment of 35,801, with a city setting, and a campus size of 392 acres. It utilizes a semester-based academic calendar. University of Arizona’s ranking in the 2021 edition of Best Colleges is National Universities, #97. Its in-state tuition and fees are $12,402; out-of-state tuition and fees are $36,738. One of the largest public institutions in its state, the University of Arizona in Tucson offers students a wide range of activities and academic opportunities, including three levels of intramural sports and more than 50 fraternities and sororities, among many other student organizations. The Arizona Wildcats NCAA Division I teams compete in the Pac-12 Conference. As a research institution, both undergraduate and graduate students get involved in research projects at UA. Freshmen are not required to live on campus, although they make up about 80% of the residential campus community. The university has a wide range of graduate programs, including the Eller College of Management, the James E. Rogers College of Law, and a College of Medicine.

#5. University of Texas at Austin

Austin, TX

The University of Texas at Austin is a public institution that was founded in 1883. It has a total undergraduate enrollment of 40,163, with an urban setting, and a campus size of 437 acres. It utilizes a semester-based academic calendar. The University of Texas at Austin’s ranking in the 2021 edition of Best Colleges is National Universities, #42. Its in-state tuition and fees are $11,106; out-of-state tuition and fees are $39,322. The University of Texas at Austin is one of the largest schools in the nation. It’s divided into 13 schools and colleges, the biggest of which is the College of Liberal Arts. It also has highly ranked graduate programs, including the McCombs School of Business, Cockrell School of Engineering, and School of Nursing. Students can participate in more than 1,000 clubs and organizations or in the sizable UT Greek system. The university has several student media outlets, and its sports teams are notorious competitors in the Division I Big 12 Conference. UT also offers hundreds of study abroad programs, with the most popular destinations being Spain, Italy, the United Kingdom, France, and China. Freshmen do not have to live on campus.

Now that you know some of the best universities in the United States of America with Undergraduate Business Management Information Systems Programs, you can decide which one is the best to suit your interest and budget.

A Beginners Guide to Digital Marketing

Digital Marketing – You are probably familiar with the term Digital Marketing. Digital Marketing is one of the most exciting tools a business can use to increase its presence online. Inbound Marketing, Interactive Marketing, and online Customer Relationships are all efforts that fall under the umbrella term “Digital Marketing. Most companies have turned their efforts to the digital environment to pitch new clients and maintain relationships with the ones they already have.

That gives them an idea of the importance of Digital Marketing and what to expect when promoting products or deals on the internet. But have you tried to put together why this tool is so great at helping businesses reach more people and achieve their goals? To learn more about Digital Marketing, let’s revisit what Digital Marketing is in the first place to understand its role in the success of businesses in this day and age.

Digital Marketing is a term defined to achieve your business objectives and goals using the online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers.

As a strategy, Digital Marketing is known to be one of the most successful. According to research conducted by, as of 2020, 70% of internet users around the world preferred to learn about products through digital content versus traditional advertisements, 59% of consumers cited at least one or more channels as a source of initial awareness, with the most successful businesses spend 40% of their total marketing budget on digital content marketing and 89% of them ranked improving the ability to measure and analyze marketing impact as a top priority.

Here’s how you can get started in Digital Marketing. The most common strategies in Digital Marketing includes Google Bisnisku, WhatsApp for Business, Website, Business Email, Buyer Persona, Copywriting, SEO, SEM, Social Media Marketing, Email Marketing, Influencer, CTA, Leads, Marketing Tools, and Culinary Digital Marketing.

The most common strategies in Digital Marketing

Let’s breakdown each of the strategies to give you a more comprehensive tutorial on how to utilize Digital Marketing in your business.

  1. Registering your business on Google Bisnisku

Google Bisnisku is a service that instantly displays your business profile on search pages. Starting from the company address, operating hours, to business ratings. With Google Bisnisku, consumers can easily find your business. You can also display the best reviews from your customers as a means of promotion in a digital marketing strategy. To use it, you can register a business first. Then, fill in the required profiles.

  1. Utilizing WhatsApp for Business

There are quite a lot of WhatsApp users in Indonesia. If it is used for digital marketing efforts, of course, it will be very effective. However, you should not use regular WhatsApp, but instead, use WhatsApp for Business. The reason is that they have many special features such as business profiles, from product catalogs to message statistics. To use it, you can download the application, then complete your business profile. Don’t forget to also make other arrangements that suit your business needs.

  1. Building a Website

To run a digital marketing strategy without having a website is a must. The website is the center of your online business activity. Not only as an online identity but also to build a good and professional online reputation. There are many ways to create a website. However, the easiest is to use the WordPress platform. To do this, you just have to buy a domain and subscribe to hosting. Without a long process, your website is ready to go online.

  1. Utilizing Business Email

Your digital marketing strategies are incomplete without having an official business email. A business email is an email that uses your business domain name as an online identity. For example, So, it’s no longer Why is this important? Because it looks more professional and can increase customer trust. How to make it is very simple. Just specify the email platform to use and associate it with your domain name.

  1. Creating a Buyer Persona

Building a buyer persona is very important in general business success. In particular, in an effort to do digital marketing. The Buyer Persona is a profile representation of the targeted market for your product. By having a buyer persona, the promotional steps taken can be more targeted. To build a buyer persona, you have to start by doing deep research. Then, continue with a few other steps in a structured manner.

  1. Implementing Copywriting Strategy

Implementing copywriting correctly can boost your digital marketing efforts. Copywriting is a technique to make writing that is attractive and persuasive so that many people would buy the products being offered. You can use copywriting in all marketing media that you use. Starting from blogs, newsletters to advertisements on Google or Facebook. Learning copywriting can be done in six steps. Start with an understanding of your product first.

  1. Utilizing the correct SEO Techniques

If you already have a website, follow the steps by using SEO. Search Engine Optimization aims to make your website appear at the top of Google’s rankings. There are quite a lot of techniques in SEO. Starting from keywords research, optimization for a mobile-friendly website, to link building. However, learning SEO is not as difficult as you might think. if the goal is to increase the number of visitors to the website, SEO is one of the most effective ways.

  1. Utilizing SEM

In digital marketing, advertising is one of the most frequently used promotional methods. Including, advertising on search engines or Search Engine Marketing (SEM). In order to be right on target, you need to understand how to determine the right ad target and budget. For beginners, starting with a small budget and a specific audience is certainly more effective. If successful, your conversion rate will certainly be high.

  1. Running Social Media Marketing

Many businesses rely on social media in their digital marketing efforts. The reason is, apart from being closer to consumers, the potential is also quite large, reaching 160 million users in Indonesia. For optimal results, social media marketing must be carried out in a well-planned manner. Starting from audience research, creating interesting content to using the right metrics.

  1. Running Email Marketing

Email can still be an effective way to promote products. You can try it because email marketing requires a small investment but offers big returns. If you’ve never done this before, start by choosing the right email marketing tools. Then, come up with a good email marketing strategy. Starting from building leads and creating market segmentation. Don’t forget to always do an evaluation to measure the success of the campaign being carried out.

  1. Collaborating with Influencers

This term has been booming recently. Influencers are people who are appointed to influence consumers to buy a certain product. Can be a blogger, YouTuber, and others. When you want to use influencers in your digital marketing strategy, there are a number of things that need to be considered. First, the type of influencer will be appointed. Second, how to choose the right influencer.

  1. Utilizing the right CTA

CTA is a text or banner that will invite visitors to do something. Examples are Buy It Now, Get It Here, and others. In digital marketing efforts, the role of CTA is very important to increase sales. Especially for visitors who are already on your website. To get optimal results, you need to know how to write the right CTA and position the right CTA. Thus, the conversion rate can be increased.

  1. Maximizing Leads to increase sales

If people are interested in your product, they will be willing to provide personal data, so they don’t miss the latest promotional info. Those are called leads. Leads will make your marketing efforts easier, especially when sending promotional content. In addition, it will be easier for you to map potential customers based on their product needs. To get leads, there are steps you can take. One thing that is often done is creating landing pages and creating premium content.

  1. Choosing Marketing Tools for Business

The most effective way to carry out a digital marketing strategy is to use marketing tools. With these tools, you can carry out various marketing efforts with ease. Marketing tools can be in the form of to-do lists for managing job lists, email automation applications, applications for analyzing data, to tools to help SEO efforts. By utilizing marketing tools, you can focus more on strategic planning for other businesses.

With all those strategies and benefits, it isn’t hard to understand the importance of Digital Marketing to businesses: it drives growth and is great to help build lifelong relationships with customers. It makes the efforts in the digital environment a must by big and small companies alike if they want to succeed in business. How are your Digital Marketing efforts panning out? Don’t have a strategy yet? The time to start is now at Sampoerna University.

Sampoerna University to Donate Face Shield Masks to Hospitals to Curb COVID-19

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Sampoerna University’s Faculty of Engineering and Technology (FET) in partnership with PT. Flexitech Evolusindo and supported by Asosiasi Printer Tridimensi Indonesia (Indonesia’s Tridimensional Printers Association) recently produced and donated face shield masks to several hospitals in Jakarta and Bekasi amid the current pandemic. This is meant to help the government curb the novel Coronavirus in Jakarta and its neighboring areas after the limited stock of protection tools put our medical workers at risk of contracting the contagious disease.

According to Farid Triawan (Head of Mechanical Engineering Study Program), Sampoerna University initiated the undertaking considering the fact that the university houses 3D printing technology in its lab.

“To produce face shield masks, our university as an international university in Jakarta, owns 3D printing technology in the lab of Faculty of Engineering and Technology that has a lot of most cutting-edge features, among other things producing prototypes instantly with design flexibility,” he stated. Further, he also explained that the 3D printing technology has enabled them to produce and design face shield masks fast.[/vc_column_text][vc_row_inner column_margin=”default” text_align=”center”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ column_border_width=”none” column_border_style=”solid”][vc_gallery type=”image_grid” images=”5389,5390,5388″ layout=”3″ gallery_style=”1″ load_in_animation=”none”][/vc_column_inner][/vc_row_inner][vc_column_text]”Thanks to this technology, it’s possible to meet the high demand of protection masks as fast as possible,” Farid affirmed.

The lecturers of Design Communication Visual Study Program also joined the production team to help design a prototype that can be produced in a large amount.

As of April 17th, 2020 FET has distributed these masks to a number of hospitals in Jakarta and Bekasi. “We have sent 150 face shield masks to MMC Kuningan Hospital, 130 to Pondok Indah Hospital, and 82 to Awal Bros Hospital in East Bekasi,” he added.

“We thank Sampoerna University for donating these 150 face shield masks to our hospital to show its real support for medical workers here,” told dr. Sasha, one of the PR team members of MMC Kuningan Hospital.

This is in line with the mission of Sampoerna University to educate future leaders with moral characters, social responsibility, and skill mastery required to build a better Indonesia. The donation is also part of the realization of Tri Dharma Perguruan Tinggi, i.e. Dedication to Society. (*/)[/vc_column_text][vc_gallery type=”image_grid” images=”5401,5400″ layout=”3″ gallery_style=”1″ load_in_animation=”none”][/vc_column][/vc_row]

“Knowing Your Capabilities, Key to What You will Become”

Born in Pagaralam, South Sumatera, Ongki Olan Putra grew up as the first-born child of three siblings in the family. “My family owns and manages a coffee plantation there. After my father passed away, my mother continues to run the family plantation business,” told the alumnus of Sumatera Selatan Public High School.

In 2015, Ongki made up his mind to further his education at Sampoerna University. “I enrolled in the university and was majoring in Banking and Finance, and Business Administration,” he said. Ongki was taking Double Degree Program which was made possible thanks to the collaboration between Oregon State University (OSU) and Sampoerna University at the time. The program allowed him to earn an accredited U.S. bachelor’s degree from OSU and a Sarjana (Strata 1) degree from Sampoerna University. These two degrees have allowed him to grab more opportunities out there, both nationwide or worldwide.

While he was a university student, Ongki began his career in 2016 as a student ambassador of Sampoerna University. Subsequently in 2017 Ongki was appointed as head of team leader, in charge of completing a number of tasks. “The company I was working for was an edu-tech startup. Since September 2019, I have begun to work as part of Student Recruitment of Sampoerna University,” he stated.

He credited Sampoerna University for his success. “I’m grateful and excited to be part of Sampoerna University. As a student back then, I learned new things here and obtained a lot of unwavering support from the university in many ways, from facilities to U.S. curriculum. I acquired soft and hard skills, too,” he said

What facilities that helped Ongki most while studying? He explained,” I’d found all of the campus facilities helpful, especially the awesome and well-maintained library which houses a vast array of books, both physical books and e-books. Besides that, the computer lab is always accessible, enabling me to get any tasks done.”

Considering the fact that nowadays students cannot survive the job market without proper soft skills and adequate hands-on experience, Ongki also mentioned that he felt lucky as Sampoerna University facilitated his internship. “The university through its Student Affairs unit encourages me to experience work life in the internship period. Not only did they encourage me to do an internship at the right company, but they also helped me find out job opportunities that are deemed most relevant to my passion and preferred field.”

Ongki has found subjects that he took at Sampoerna University really useful to help him succeed at work. He is particularly thankful for Public Speaking and Communication class that he attended back then. As a student recruiter, he has to be speaking in public a lot and this skill is very much relevant to his current career.

Having a dream to be an entrepreneur in the agriculture industry, Ongki strives to achieve his goal. “I hope I can maximize my investment returns, then I can bootstrap my own business,” Ongki said.

Asked about why he can get to the point, Ongki advised that he does what he loves and is passionate about, then identify what he needs. “Because knowing your capabilities is the key to what you will become in the future,” he said. (*/)

During the Pandemic, Sampoerna University Students Turn to Online Learning

In response to the recent COVID-19 outbreak and the government’s declaration to close all schools and campuses in Jakarta, Sampoerna University has taken several steps to ensure that its students and employees are protected and safe. One of these steps is by suspending face-to-face classes as of 16 March 2020 and switching to online, distant learning to prevent the spread of Coronavirus.

Marshall Schott, Ph.D. (President of Sampoerna University) stated, “Our university has applied an abundance of caution to ensure the safety of its students and employees. Effective 18 March 2020, instruction will resume through distance learning.”

He further explained that all students are expected to continue learning using Canvas platform. In the meantime, access to remote services, including library resources, will not be impacted during this period.

To overcome challenges that may arise when shifting instructional modes during the middle of the academic term, Sampoerna University has also prepared the required guidance and resources. This is how our students can still learn during the closure of the campus.

For our students who are now taking Two-Degree Program, distant learning like this is familiar. They can still study with the U.S. Curriculum without leaving their family members and best friends in Jakarta. The best thing is they can still graduate with 2 degrees at the same time: a U.S. accredited bachelor’s degree from University of Arizona and a Strata 1 (Sarjana) degree from Sampoerna University, allowing them to grab both national and international career opportunities. Two-Degree Program is uniquely designed for students who want to save education expenses while getting the same international education in their homeland. It also enables them to avoid long-distance international trips that are very risky amid the COVID-19 pandemic.

But for those who still want to stick to their plans to study abroad, they can also earn internationally acknowledged college credits which are transferable to a U.S. university once the pandemic is over and they decide to finish their education overseas.

Make up your mind now to graduate safely on time. Don’t waste your precious years!

For further information, please contact us now via 0821 62 800 800 or email us at (*/)


“It’s Okay to Feel Scared but Don’t Let It Hinder You!”

While studying at SMA Al Azhar BSD, Syifa Tsamara was interested in social studies, which include languages. “I decided to major in English Language Teaching at Sampoerna University due to my passion in both the English Language and in Education,” she said.

As she learned the news that she got accepted, she was anxious yet excited to experience a different university life from the rest of my graduating class. Most of them were going to big, public universities majoring in various fields. “While I was going to a relatively new, private university in the middle of Jakarta, majoring in something that people often question. But my English teachers encouraged me to enter Sampoerna University,” said the bright student who could have gone to Universitas Indonesia (French Literature major) but decided to go to Sampoerna University instead.

As she was studying at Sampoerna University, Syifa also had some professional experience up in her sleeves. She had been tutoring since her sophomore year and made use of her linguistic prowess to serve as an interpreter at numerous campus events. Aside from that, she was teaching as an intern at Sampoerna Academy Jakarta, Sampoerna Academy Boarding School, and Sekolah Kembang during four of her SEP periods respectively. Syifa’s best experience might be the fact that she served as President of BEM Faculty of Education from 2016 to 2018.

Previously working as an education intern at Titik Pintar, a startup company that focused on creating an educational app for elementary students, Syifa is currently working at Pusat Studi Pendidikan dan Kebijakan (PSPK) while working as an English tutor. “I’m working as a full-time junior researcher at PSPK, so I usually help with literature review for all projects. I also help with searching (and sometimes processing) the required data.”

Syifa is very fond of reading and writing, so in her free time she writes as much as she could. “I don’t read much these days just because I’m afraid to lose track of time,” confessed the bookworm. Therefore, when Syifa wants and needs to de-stress, she turns to games.

Syifa thinks that every experience she had at Sampoerna University is applicable to her life after graduation. “From communication and English classes, I had learned to be more confident in speaking up and speaking in front of many people, where all the attention is on me,” said the introverted youth. She also mentioned that Psychology and Social Emotional Learning are useful in the professional setting she is now living in.

Her extracurricular activities at Student Executive Organization of the Faculty of Education also taught her how to solve problems and interact with people with different personalities and characteristics. She is grateful for this because this had helped her a lot in adapting to new work environments.

Next, Syifa plans to pursue a master’s degree in Australia and continues to contribute to the education in Indonesia. She added, “I wish to help build a better place for Indonesian students to learn, acquire knowledge and be able to implement said knowledge in life to help them build a better life for themselves.”

Syifa has a recipe for success. “If something interests you, be curious and find out more about it; I’m talking about skills, clubs, organizations, camp, and such. If you’re scared, that’s okay, but don’t let that fear hinder you from possibly achieving new skills or knowledge, and even friends.”

For introverted people like herself, Syifa advised that you push yourselves to interact with other people. “Your network can really help you in getting a job, so encourage yourself to interact with other people, including your lecturers. It never hurts to be friendly and you never know, it can help you someday,” she wisely stated. (*/)

Growing Investment Interest for Youths

As we are seeing more and more young people entering the job market, their disposable incomes are also increasing. However, most of them seem to be ignorant of the importance of financial literacy. They tend to splurge almost all their regular incomes for tertiary needs such as hanging out at a fancy coffee shop and fashionable outfits. These youths mostly forget that they also need to save their money and even better, to invest some of their money for the sake of a better, more financially stable future.

Pegadaian in its recent digital transformation responded to the current problems by launching a “G-Star Generation” concept. The concept itself includes 5 main strategies to grow: growing its core businesses, grabbing new opportunities, grooming internal talents, Gen-Z Tech (developing the latest generation technology), and Great Culture (a great corporate culture).

“Pegadaian is not immune to disruptions either. We entirely acknowledge that there are innovations and these disruptive innovations are finally winning the market, which is why Pegadaian must quickly change its old ways of doing business to new ways,” stated Ngatawi, S.E. (Vice President of Pegadaian of Jember and Kebayoran Baru Area, Jakarta Selatan) while sharing his views at “Growing Investment Interest among Millennials Since an Early Age” session at Sampoerna University on Friday, March 6, 2020.

Based on a recent survey, Ngatawi claimed that youths nowadays show that they have higher level of financial literacy. But knowing is one thing and putting theories and knowledge into real practice is totally another.

“The financial literacy level is at 785% which very high. This means every youth has financial knowledge on almost 8 financial products. We also found that on average they have 3 financial products. Of all available financial products, saving and investment are two most popular,” he affirmed.

This survey also showed that 97.6% of the respondents are aware of gold as an investment tool. “But what is surprising is that only 29.6% of them have already had gold as their investment tool. This is why Pegadaian offers the solution to the gap,” added Ngatawi. Gold is considered a great investment tool as it is relatively stable despite the increasing inflation rate. Pegadaian offers a way to invest gold without high risks as it is guaranteed and legal.

Ngatawi advised that youths must start early so they can be more financially stable in the future. He shared a simple formula to regulate monthly cashflow. “You can divide your income into this formula: 40% for everyday consumption such as foods and drinks and other daily needs, 30% for instalment payment (in case you have debts to pay every month), 20% for saving or investment or insurance, and the rest 10% for any social causes including donations, charities, etc.,” he spoke as he showed a chart of a recipe of a healthy and balanced cashflow for youths.

To reach the target consumers, PT Pegadaian also launched its new app called “Pegadaian Digital”. This is meant to digitize all business transactions from opening an account to buying gold as an investment and saving tool to secure the future.

While you can secure your future finance with gold, you must also remember to secure your future by selecting the right university to go. If you are now very concerned about the current COVID-19 pandemic and consider to delay your study-abroad plans, don’t worry! Enrol in Sampoerna University and earn your accredited U.S. bachelor’s degree by studying in Jakarta for 4 years. In case the pandemic is over and you want to transfer to an overseas university, that is also possible with our transferable academic credits. What are you waiting for? Apply NOW via this link. (*/)

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