Pandoo, an Indonesian startup co-founded by Luh Rika of Faculty of Engineering and Technology has recently gained a victory in “Youth Co:Lab Summit” for the Asia Pacific region. The startup focuses on digital marketing of tourism in rural areas in Indonesia.
“We realize there are numerous villages in Indonesia that have much potential in tourism but they have to struggle with marketing,” she mentioned the underlying problem to address.
Pandoo has started making some efforts to market some villages as attractive tourism destinations. Her team at Pandoo has been developing a tourism village in Mount Bunder, Bogor, West Java. The mountain is less popular than Puncak but has a lot to offer.
“In Youth Co:Lab Summit, my startup Pandoo got a chance to represent Indonesia and was named the Best Solution for Youth Employment (Youth Employment Potential Award) Winner,” Luh Rika told her experience.
Pandoo was one of seven winning startups, i.e. Aeroroots (Nepal), MUNE (Korea), AI Sight (Hongkong), Tasty Kitchen Collective (Fiji Island), Deaf Tawk (the Phillipines), and Avijatrik (Bangladesh). “My team won the title over 34 selected startups out of 500 applicants,”
Held from 2 to 6 April 2019 in Hanoi, Vietnam, the entrepreneurship competition is part of “Youth Co:Lab Indonesia”, one of the programs initiated by UNDP (United Nation Development Program) and Citi Foundation, in which Luh Rika had also participated. In Indonesia, Youth Co: Lab is under the supervision of Innovative Financing Lab of UNDP and supported by BEKRAF, Citi Foundation, Hubud, For Good, etc.
“I hope my achievement can inspire other young students in campus to improve their achievements as well,” she said. (*/)