What Are The Types of Buyer Personas?
Buyer personas might differ based on the nature of the company and its target demographic. However, the following are some of the most typical sorts of customer personas that firms consider:1. Brand Loyalty Personas
Personas that focus on the level of loyalty customers have to a brand, such as Brand Advocates, Occasional Customers, or One-Time Buyers.2. Social media Personas
Personas are segmented depending on their interaction with social media sites, such as Instagram Enthusiasts, LinkedIn Professionals, or Twitter Influencers.3. Buying Journey-Based Personas
Personas that reflect the many stages of a customer's buying process, such as Awareness Stage Prospects, Consideration Stage Customers, or Decision-Making Stage Buyers.4. Influencer and Opinion Leader Personas
Identifying personas having social influence, such as Opinion Leaders, Social Media Influencers, or Community Advocates.5. B2B (Business-to-Business) Personas
Personas tailored for businesses targeting other businesses, considering company size, industry, and decision-making processes. Some examples include Small Business Decision Makers and Enterprise-Level Procurement Teams.6. Economic standing Personas
Considering a customer's financial standing with personas such as Affluent Consumers, Middle-Income Families, or Economically Disadvantaged Individuals.7. Budget-Based Personas
Personas are classified according to financial constraints, such as High Budget Customers, Budget-Conscious Shoppers, or Value-Driven Consumers.8. Subscription-Based Personas
Personas geared at businesses that provide subscription services, such as Monthly Subscribers, Annual Subscribers, or Trial Users.9. Customer Retention Personas
Creating personas that address existing customer retention methods, such as Repeat Buyers, Lapsed Customers, or Customer Churn Risk.10. Health and Wellness Personas
Personas based on client health and wellness interests, such as Fitness Buffs, Holistic Health Advocates, or Mental Wellness Seekers. The precise personalities applicable to a firm will depend on its industry, products or services, and target audience characteristics.Target Audience vs Buyer Persona: What’s the Difference
The terms target audience and buyer persona are often used interchangeably in marketing. However, there is a distinction between the two.
A target audience is a large group with common traits such as age, gender, location, hobbies, or needs. It is the group of people that a company hopes to target with its marketing communications.
A buyer persona is a more thorough portrayal of a company's ideal consumer. It is a semi-fictional persona based on genuine facts and studies about the company's current clients. Buyer personas commonly contain demographics, psychographics, behaviour patterns, motives, and goals.
Example:
The target audience for a clothing company could be ladies aged 25-45 who are interested in fashion and style. However, the buyer persona for the organization may be a 35-year-old woman who works as a marketing manager and resides in a major city. She is interested in environmentally friendly fashion and is willing to spend a premium on high-quality clothing.
Finally, target audience and buyer persona are two critical marketing concepts. Businesses can use target audiences to determine the overall market potential and focus their marketing efforts. Buyer personas assist firms in better understanding their ideal customer and developing more targeted and successful marketing communications.
